Unleashing the Latino Entrepreneurial Spirit

Unleashing the Latino Entrepreneurial Spirit

11y Gustavo Razzetti

Unleashing the Latino Entrepreneurial Spirit

There's no doubt that a new breed of entrepreneurs is emerging, and multicultural business owners are catering to the changing tastes and influences o...

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Why Mashable Latino Makes Sense

Why Mashable Latino Makes Sense

11y Gustavo Razzetti

Why Mashable Latino Makes Sense

How developing a space that leverages Latino culture to attract both Hispanic and mainstream audiences could benefit Latinos. Read More...

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Latino Marketing Lessons From the Pope

Latino Marketing Lessons From the Pope

11y Gustavo Razzetti

Latino Marketing Lessons From the Pope

When the white smoke poured out of the Sistine Chapel it wasn't simply the announcement of a new pope, but it also ignited a strong Latino reaction in...

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The Future of Latinos and Social Media

The Future of Latinos and Social Media

11y Gustavo Razzetti

The Future of Latinos and Social Media

People don't engage with brands, people engage with a purpose. And the most successful case studies are precisely those that embrace this approach. Re...

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Why Latinos Are Leading Retail Trends

Why Latinos Are Leading Retail Trends

11y Gustavo Razzetti

Why Latinos Are Leading Retail Trends

Five ways to market to Latino social shoppers. Read More...

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Social Media Is Becoming Useful, Finally

Social Media Is Becoming Useful, Finally

11y Gustavo Razzetti

Social Media Is Becoming Useful, Finally

A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Read More...

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Permission to Dream: A Latino-Inclusive Marketing Approach

Inclusive marketing Permission to Dream: A Latino-Inclusive Marketing Approach

11y Gustavo Razzetti

Permission to Dream: A Latino-Inclusive Marketing ...

Brands need to address (and show) the growing influence that Latinos and other emerging cultures are playing. Read More...

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Latino: The New Language of Rolling Stone

Latino: The New Language of Rolling Stone

11y Gustavo Razzetti

Latino: The New Language of Rolling Stone

Brands that want to engage with Latinos need to create, not simply communicate and they need to embrace that culture and be part of it. Read More...

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Limitless Mobile Latinos: A Segmentation Approach

Limitless Mobile Latinos: A Segmentation Approach

11y Gustavo Razzetti

Limitless Mobile Latinos: A Segmentation Approach

Marketers can't continue to approach the mobile Latino as a monolithic consumer anymore. Read More...

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Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

Aspiring Celebrities: Latino Bloggers and the Art of Storytelling

12y Gustavo Razzetti

Aspiring Celebrities: Latino Bloggers and the Art ...

At the end of the day, bloggers' stories impact consumers' lives. Read More...

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Latinosphere: Marketing With Latinos in the Age of Digital

Latinosphere: Marketing With Latinos in the Age of Digital

12y Gustavo Razzetti

Latinosphere: Marketing With Latinos in the Age of...

In today's world there is an ongoing dialogue online - we are marketing "with" people, not simply talking "to" consumers. Read More...

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Will Latinos Keep the American Dream Alive?

Will Latinos Keep the American Dream Alive?

12y Gustavo Razzetti

Will Latinos Keep the American Dream Alive?

The increase of Latino youth is fueling America's economic growth. Read More...

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Between Social Bragging and Utility Lies Pinterest

Between Social Bragging and Utility Lies Pinterest

12y Gustavo Razzetti

Between Social Bragging and Utility Lies Pinterest

Six ways marketers can leverage the Latino opportunity on Pinterest. Read More...

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Latinosphere: A Young and Mobile Emerging Market

Latinosphere: A Young and Mobile Emerging Market

12y Gustavo Razzetti

Latinosphere: A Young and Mobile Emerging Market

If you want to win with the emerging Latinosphere market, your mobile experience should empower Latinos allowing them to take the lead rather than fol...

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Latino Chameleons: The Changing Colors of Social Media

Latino Chameleons: The Changing Colors of Social Media

12y Gustavo Razzetti

Latino Chameleons: The Changing Colors of Social M...

Brands and marketers need to understand the changing and adaptive behavior of Latinos, and need to follow the same flexible approach. Read More...

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The Cultural Chameleon: Latinas Living in America

The Cultural Chameleon: Latinas Living in America

12y Gustavo Razzetti

The Cultural Chameleon: Latinas Living in America

In order to play a more important role in society, Latinas are embracing an American lifestyle while also dealing with their Latino roots. Read More...

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Latinos Are Fighting for Content

Latinos Are Fighting for Content

12y Gustavo Razzetti

Latinos Are Fighting for Content

Univision, Telemundo, Estrella TV, and MundoFox develop new programming to win audiences and advertisers. Read More...

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Latino Media at War

Latino Media at War

12y Gustavo Razzetti

Latino Media at War

News from the upfront lines of the Latino digital battlefield. Read More...

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The Acceleration of Latinos

The Acceleration of Latinos

12y Gustavo Razzetti

The Acceleration of Latinos

"It's not about talking to a specific segment or using a specific language, it's about connecting to human values," infers PepsiCo's director of cultu...

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The Day Latinos Told the Truth

The Day Latinos Told the Truth

12y Gustavo Razzetti

The Day Latinos Told the Truth

Creatives gathered around an interesting topic: the challenge of selling breakthrough Latino creative. Read More...

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SXSW Meets Latino Marketing

SXSW Meets Latino Marketing

12y Gustavo Razzetti

SXSW Meets Latino Marketing

"Marketers need to learn to live in a world in beta," advises Disney's social media manager during Hispanicize 2012. Read More...

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Latinos and Marketing: The Power of Authenticity

Latinos and Marketing: The Power of Authenticity

12y Gustavo Razzetti

Latinos and Marketing: The Power of Authenticity

Don't underestimate the importance of ethnicity when targeting second-generation Latinos. Read More...

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Multi-Screen Storytelling: Latinos on Steroids

Multi-Screen Storytelling: Latinos on Steroids

12y Gustavo Razzetti

Multi-Screen Storytelling: Latinos on Steroids

Multitasking is a universal phenomenon, but Latinos are taking it to the extreme based on the following data. Read More...

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Targeting Latinos: The Right Segmentation Approach

Targeting Latinos: The Right Segmentation Approach

12y Gustavo Razzetti

Targeting Latinos: The Right Segmentation Approach

A one-size-fits-all solution doesn't work when it comes to segmentation in the Latino market. Read More...

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The Role of Latinos: The Next Marketing Challenge

The Role of Latinos: The Next Marketing Challenge

12y Gustavo Razzetti

The Role of Latinos: The Next Marketing Challenge

Why marketers must understand that creativity is a very important part of Latinos' DNA. Read More...

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Latinos and Media Usage Revisited

Latinos and Media Usage Revisited

12y Gustavo Razzetti

Latinos and Media Usage Revisited

A look at a behavioral shift that will affect what consumers expect from the media and which media they will use more often. Read More...

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The Challenging Language of Social Media

The Challenging Language of Social Media

12y Gustavo Razzetti

The Challenging Language of Social Media

Long gone are the days where Latino consumers could be put into a box. Read More...

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