Push vs. SMS

Push vs. SMS

11y Melinda Krueger

Push vs. SMS

While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. S...

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Digital Message Strategy

Digital Message Strategy

11y Melinda Krueger

Digital Message Strategy

Remember: your mobile messaging strategy must start and end with the customer. Read More...

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2 Must-Win Battles for CMOs

2 Must-Win Battles for CMOs

11y Melinda Krueger

2 Must-Win Battles for CMOs

The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and direct...

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Financial Services: The Mobile Vertical to Watch

Financial Services: The Mobile Vertical to Watch

11y Melinda Krueger

Financial Services: The Mobile Vertical to Watch

Be smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...

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Written Consent Required for SMS by October

Written Consent Required for SMS by October

11y Melinda Krueger

Written Consent Required for SMS by October

Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Read More...

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Mobile Email - Metrics and Quick Wins

Mobile Email - Metrics and Quick Wins

11y Melinda Krueger

Mobile Email - Metrics and Quick Wins

With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity. Read More...

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Beyond Permission: On-Demand Marketing

Beyond Permission: On-Demand Marketing

11y Melinda Krueger

Beyond Permission: On-Demand Marketing

With just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...

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4 Paths to Minimize Showrooming, Maximize Sales

4 Paths to Minimize Showrooming, Maximize Sales

11y Melinda Krueger

4 Paths to Minimize Showrooming, Maximize Sales

Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Read More...

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Passbook 101

Passbook 101

11y Melinda Krueger

Passbook 101

Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...

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Mobile and the C-Suite

Mobile and the C-Suite

11y Melinda Krueger

Mobile and the C-Suite

Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expecta...

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3 Steps to Reduce Mobile Checkout Friction

3 Steps to Reduce Mobile Checkout Friction

12y Melinda Krueger

3 Steps to Reduce Mobile Checkout Friction

More information = less friction, and less friction = more conversions. Read More...

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7 Essential Steps in Your SMS Plan

7 Essential Steps in Your SMS Plan

12y Melinda Krueger

7 Essential Steps in Your SMS Plan

Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Read More...

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Connecting the Data Dots

Connecting the Data Dots

12y Melinda Krueger

Connecting the Data Dots

A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel. Read More...

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SMS Required Language

SMS Required Language

12y Melinda Krueger

SMS Required Language

The seven items your SMS promotions must include. Read More

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The Tablet Experience: A Must-Have for Retailers

The Tablet Experience: A Must-Have for Retailers

12y Melinda Krueger

The Tablet Experience: A Must-Have for Retailers

Are you taking advantage of the tablet's explosive growth, features, and unique user mindset? Read More...

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The AMPT Effect

The AMPT Effect

12y Melinda Krueger

The AMPT Effect

How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise. Read More...

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Email on Mobile

Email on Mobile

12y Melinda Krueger

Email on Mobile

Five steps to optimize your email message for mobile. Read More

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11 SMS Best Practices

11 SMS Best Practices

12y Melinda Krueger

11 SMS Best Practices

SMS is the universal mobile app. Done well, it delivers bright brand touch points. Read More...

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The Future of Digital Messaging

The Future of Digital Messaging

12y Melinda Krueger

The Future of Digital Messaging

Push notifications, QR codes, augmented reality, and good old email. Read More...

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Jakob Nielsen on Usability for Mobile Sites and Apps

Jakob Nielsen on Usability for Mobile Sites and Apps

12y Melinda Krueger

Jakob Nielsen on Usability for Mobile Sites and Ap...

Design expert identifies top mistakes when building mobile sites and apps. Read More...

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ESPN: A Mobile Example to Emulate

ESPN: A Mobile Example to Emulate

12y Melinda Krueger

ESPN: A Mobile Example to Emulate

ESPN.com projects its commitment to quality across mobile sites, apps, and notifications. Read More...

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The Tablet: It's Not Business, It's Personal

The Tablet: It's Not Business, It's Personal

12y Melinda Krueger

The Tablet: It's Not Business, It's Personal

What is a tablet and how can you get your mobile marketing customers to take notice? Read More...

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The Most Important Mobile Metrics

The Most Important Mobile Metrics

13y Melinda Krueger

The Most Important Mobile Metrics

Are your SMS offers and push notifications compelling and are the timing and frequency right? Read More...

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Collaboration Tools for Mobile Marketers

Collaboration Tools for Mobile Marketers

13y Melinda Krueger

Collaboration Tools for Mobile Marketers

Developing a coherent and cohesive customer experience is a herculean task. Need it be this way? Read More...

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QR Codes: Dead End or On-Ramp?

QR Codes: Dead End or On-Ramp?

13y Melinda Krueger

QR Codes: Dead End or On-Ramp?

If we take advantage of the unique characteristics of QR codes, perhaps we can save them from becoming extinct. Read More...

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Confessions of a Push Notification Convert

Confessions of a Push Notification Convert

13y Melinda Krueger

Confessions of a Push Notification Convert

Eight advantages of push notifications and why they are a must-consider for mobile marketers. Read More...

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Why Facebook Places Will Kill Other Check-in Apps

Why Facebook Places Will Kill Other Check-in Apps

13y Melinda Krueger

Why Facebook Places Will Kill Other Check-in Apps

If you are going to test check-ins, test it with the market leader. Read More...

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