Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleUnderstanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleJust what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleAny business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Read More...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View articleA look at how Google Flight Search would impact the travel sector. Read More...
View articleIf your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...
View articleAnd suggestions on how to manage these impacts to avoid a PR disaster. Read More...
View articleWith the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...
View articleWhat does gamification mean for customer relationships? Read More...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articlePromoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...
View articleIs your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...
View articleMobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...
View articleConsider these five ways to integrate social into your corporate CRM strategy. Read More...
View articleA personal selection of my favorite trends and future innovations. Read More...
View articleThe convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Read ...
View articleConsider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...
View article5 factors to consider how frequently you should be emailing customers. Read More...
View articleBrands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...
View articleConsider these five factors to craft a subject line so your email marketing gets read. Read More...
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