Creating Value in Digital Advertising
Display Advertising

Creating Value in Digital Advertising

11y Edward Montes

Creating Value in Digital Advertising

If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...

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Consumer Attention - the 'New' Media Currency
Display Advertising

Consumer Attention - the 'New' Media Currency

11y Edward Montes

Consumer Attention - the 'New' Media Currency

While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...

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The Case for Internet Advertising as Fraud
Marketing

The Case for Internet Advertising as Fraud

11y Edward Montes

The Case for Internet Advertising as Fraud

And how its participants are co-conspirators. Read More...

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The First Rule of Advertising Exchanges - There Are No Advertising Exchanges
Display Advertising

The First Rule of Advertising Exchanges - There Are No Advertising Exchange...

12y Edward Montes

The First Rule of Advertising Exchanges - There Ar...

Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Read More...

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Digital Advertising Is an Oxymoron
Display Advertising

Digital Advertising Is an Oxymoron

13y Edward Montes

Digital Advertising Is an Oxymoron

If you are measuring and optimizing your media investments solely using last-action attribution, you are not advertising. Read More...

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Quality Is in the Eye of the Beholder
Display Advertising

Quality Is in the Eye of the Beholder

13y Edward Montes

Quality Is in the Eye of the Beholder

If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...

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Valuation - The 'New' Buying Skill
Display Advertising

Valuation - The 'New' Buying Skill

13y Edward Montes

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...

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Optimization - Chasing a False Positive
Display Advertising

Optimization - Chasing a False Positive

13y Edward Montes

Optimization - Chasing a False Positive

Is the online display advertising industry throwing "smarter" money away? Read More...

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