If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on t...
View articleWhile the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brand...
View articleAnd how its participants are co-conspirators. Read More...
View articleToday's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Read More...
View articleIf you are measuring and optimizing your media investments solely using last-action attribution, you are not advertising. Read More...
View articleIf you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Read More...
View articleBefore exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...
View articleIs the online display advertising industry throwing "smarter" money away? Read More...
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