Should Asia Be Excited About the Social Marketing Cloud?
Analytics

Should Asia Be Excited About the Social Marketing Cloud?

12y Brandon Cheung

Should Asia Be Excited About the Social Marketing ...

Three implications on how the region would react to the Salesforce Marketing Cloud. Read More...

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Social Media Listening Made Simple
Analytics

Social Media Listening Made Simple

12y Brandon Cheung

Social Media Listening Made Simple

The average social media user listens more but are marketers doing the same? Read More...

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The Hipster Vintage Website Movement
Asia

The Hipster Vintage Website Movement

12y Brandon Cheung

The Hipster Vintage Website Movement

Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Read More...

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A Practical Future for Facebook's Business Model
Asia

A Practical Future for Facebook's Business Model

12y Brandon Cheung

A Practical Future for Facebook's Business Model

My pitch: Facebook should be the world's biggest ad network. Here's why. Read More...

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Dissecting the Social Media 'Like'
Asia

Dissecting the Social Media 'Like'

12y Brandon Cheung

Dissecting the Social Media 'Like'

Why do people like things to begin with? Consider this framework for your marketing strategy. Read More...

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The Inconvenient Mention in Social Media
Social

The Inconvenient Mention in Social Media

12y Brandon Cheung

The Inconvenient Mention in Social Media

Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Read More...

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Executing the 2-For-1 Basketball Strategy in Marketing
Asia

Executing the 2-For-1 Basketball Strategy in Marketing

12y Brandon Cheung

Executing the 2-For-1 Basketball Strategy in Marke...

Whether you're preparing for your next pitch or campaign, here are three lessons you can learn from the sport. Read More...

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How Social Principles Can Bring Business Value
Social

How Social Principles Can Bring Business Value

12y Brandon Cheung

How Social Principles Can Bring Business Value

Social media can take on a bigger business role beyond creating marketing buzz. Read More...

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Innovating the Supply Chain With Social Principles
Asia

Innovating the Supply Chain With Social Principles

12y Brandon Cheung

Innovating the Supply Chain With Social Principles

While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Read More...

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Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]
Asia

Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

12y Brandon Cheung

Social Shopping Will Steer Companies to Rethink Di...

A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Read More...

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Gamification Without Play
Asia

Gamification Without Play

12y Brandon Cheung

Gamification Without Play

Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Read More...

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Let's Create Something Meaningful
Asia

Let's Create Something Meaningful

12y Brandon Cheung

Let's Create Something Meaningful

I fear we're in an age where we create more noise and less meaningful impact. Here's why. Read More...

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Why Advertising Is Bad For Social Media
Asia

Why Advertising Is Bad For Social Media

13y Brandon Cheung

Why Advertising Is Bad For Social Media

Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Read More...

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Attention Planning
Asia

Attention Planning

13y Brandon Cheung

Attention Planning

Current standards of planning are outdated. Here's how to win attention online. Read More...

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Schools of Influence: Which One Is Right For You?
Analytics

Schools of Influence: Which One Is Right For You?

13y Brandon Cheung

Schools of Influence: Which One Is Right For You?

Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Read More...

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Gamification for Sustainable Engagement
Asia

Gamification for Sustainable Engagement

13y Brandon Cheung

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing. Read More...

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Amplified Soul
Asia

Amplified Soul

13y Brandon Cheung

Amplified Soul

Social media will soon become a brand's most important digital touch point to the next generation of customers and here's what you should do about it....

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Small Shares, Big Changes
Asia

Small Shares, Big Changes

13y Brandon Cheung

Small Shares, Big Changes

Google's +1 will have an impact on Internet users that will influence your social marketing strategy; here's how. Read More...

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Lessons From a Shareaholic
Marketing

Lessons From a Shareaholic

13y Brandon Cheung

Lessons From a Shareaholic

Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Read More...

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From Advertising to Storytelling
Analytics

From Advertising to Storytelling

13y Brandon Cheung

From Advertising to Storytelling

Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...

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Social Media Is Ketchup
Asia

Social Media Is Ketchup

13y Brandon Cheung

Social Media Is Ketchup

The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Read More...

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Location-Based Advertising – Marketing's Best Kept Secret
Asia

Location-Based Advertising – Marketing's Best Kept Secret

13y Brandon Cheung

Location-Based Advertising – Marketing's Best Kept...

With Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...

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Old School Influence in the Digital Age
Asia

Old School Influence in the Digital Age

13y Brandon Cheung

Old School Influence in the Digital Age

Consumers are multifaceted and as they shift towards expressing and consuming information on digital platforms. Here are three ways to activate more ...

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Your Long-Tail Influencers
Asia

Your Long-Tail Influencers

13y Brandon Cheung

Your Long-Tail Influencers

We live in a new era of social influence where influencers are no longer limited to journalists and celebrities that speak to millions. As marketers w...

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