Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...
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View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleIn today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...
View articleFacebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...
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View articleEmail is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...
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View articleSpending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...
View articleIt's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when revi...
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View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
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View articleI'll explain what voice search will mean for search engine optimization. Read More...
View articleThe work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Read More...
View articleA significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
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