Is It Ever Time to Say Goodbye to Your Email Subscribers?

Is It Ever Time to Say Goodbye to Your Email Subscribers?

11y Tal Nathan

Is It Ever Time to Say Goodbye to Your Email Subsc...

Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention....

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Privacy Is So 1999

Privacy Is So 1999

12y Tal Nathan

Privacy Is So 1999

For the right offer, I'll tell you everything! Read More

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Text Messaging Can Be More Than Cool

Text Messaging Can Be More Than Cool

12y Tal Nathan

Text Messaging Can Be More Than Cool

Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Read More...

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9 Ways to Grow a Responsive Email Marketing Database

9 Ways to Grow a Responsive Email Marketing Database

12y Tal Nathan

9 Ways to Grow a Responsive Email Marketing Databa...

Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Read More...

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It's 3 a.m. - Do You Know Where Your Customer Data Is?

It's 3 a.m. - Do You Know Where Your Customer Data Is?

12y Tal Nathan

It's 3 a.m. - Do You Know Where Your Customer Data...

When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Read More...

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Marketing in the Mobile Email Revolution

Marketing in the Mobile Email Revolution

12y Tal Nathan

Marketing in the Mobile Email Revolution

How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...

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Successful Email Marketing: It's About Time

Successful Email Marketing: It's About Time

12y Tal Nathan

Successful Email Marketing: It's About Time

Which is better: delivering the right message or delivering at the right time? Read More...

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Time to Stop Optimizing for Big Browser?

Time to Stop Optimizing for Big Browser?

12y Tal Nathan

Time to Stop Optimizing for Big Browser?

Are you prepared for the mobile movement? Read More...

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4 Springtime Tips to Reinvigorate Your Email Marketing

4 Springtime Tips to Reinvigorate Your Email Marketing

12y Tal Nathan

4 Springtime Tips to Reinvigorate Your Email Marke...

Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your prog...

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March Email Madness - 4 No. 1 Seed Strategies

March Email Madness - 4 No. 1 Seed Strategies

12y Tal Nathan

March Email Madness - 4 No. 1 Seed Strategies

A prediction for the No. 1 seeds of email marketing. Read More...

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Post-Purchase Program-Alooza

Post-Purchase Program-Alooza

12y Tal Nathan

Post-Purchase Program-Alooza

Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Re...

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2012 Super Bowl Ads: An Email Marketer's Perspective

2012 Super Bowl Ads: An Email Marketer's Perspective

12y Tal Nathan

2012 Super Bowl Ads: An Email Marketer's Perspecti...

If you're known for creating value with your messages, your consumers will look for them. Read More...

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10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

12y Tal Nathan

10 Email Marketing Tips to Spruce up Your Welcome ...

First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Read More...

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Get to Know Your Customers With 'Interactive' Email

Get to Know Your Customers With 'Interactive' Email

12y Tal Nathan

Get to Know Your Customers With 'Interactive' Emai...

How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Rea...

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Data Drives Relevance, Behavioral Data Drives Performance!

Data Drives Relevance, Behavioral Data Drives Performance!

12y Tal Nathan

Data Drives Relevance, Behavioral Data Drives Perf...

The three basic ways to get information about your customers: looking, asking, and buying. Read More...

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Are Your Transactional Emails Living Up to Expectations?

Are Your Transactional Emails Living Up to Expectations?

12y Tal Nathan

Are Your Transactional Emails Living Up to Expecta...

Five things that consumers expect from transactional messages. Read More...

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Understanding the Seasonality of Email Marketing

Understanding the Seasonality of Email Marketing

12y Tal Nathan

Understanding the Seasonality of Email Marketing

Five questions to ask yourself about your 2011 holiday email programs. Read More...

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Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing

Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing

12y Tal Nathan

Customer Referrals in the New Marketing Democracy ...

Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Read More...

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Applying Steve Jobs' Rules of Success to Email Marketing

Applying Steve Jobs' Rules of Success to Email Marketing

12y Tal Nathan

Applying Steve Jobs' Rules of Success to Email Mar...

If you start with doing what you love, the rest will flow from there. Read More...

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Daily Deal Sites: Keeping It Real Relevant

Daily Deal Sites: Keeping It Real Relevant

13y Tal Nathan

Daily Deal Sites: Keeping It Real Relevant

Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successf...

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Standing Out in a Crowded Daily Deals Field

Standing Out in a Crowded Daily Deals Field

13y Tal Nathan

Standing Out in a Crowded Daily Deals Field

Innovation and timeliness are key - just ask Groupon and HauteLook. Read More...

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Adventures in Email Marketing: I'm Writing to Say I'm Sorry

Adventures in Email Marketing: I'm Writing to Say I'm Sorry

13y Tal Nathan

Adventures in Email Marketing: I'm Writing to Say ...

Four tips to have at the ready when good email programs go bad. Read More...

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Lifecycle Email Marketing Lessons: FootSmart

Lifecycle Email Marketing Lessons: FootSmart

13y Tal Nathan

Lifecycle Email Marketing Lessons: FootSmart

By inserting relevant offers into operation emails, a retailer generated $750,000 annually. Last of a three-part series. Read More...

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Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

Lifecycle Email Marketing Lessons: Travelocity and GamersFirst

13y Tal Nathan

Lifecycle Email Marketing Lessons: Travelocity and...

Two examples of how lifecycle marketing can be applied to non-retail businesses. Read More...

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Lifecycle Email Marketing Lessons From Zappos

Lifecycle Email Marketing Lessons From Zappos

13y Tal Nathan

Lifecycle Email Marketing Lessons From Zappos

Empower customers to receive relevant email messages based on activities that they perform on your site. Read More...

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The Evolution of Email Marketing and Social CRM

The Evolution of Email Marketing and Social CRM

13y Tal Nathan

The Evolution of Email Marketing and Social CRM

Successful email marketing is powered by customer data, and you can't afford to ignore the customer insight that social media can provide. Read More...

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Socialized Email Marketing Goes Mainstream

Socialized Email Marketing Goes Mainstream

13y Tal Nathan

Socialized Email Marketing Goes Mainstream

A look at the power of word-of-mouth acquisition. Read More...

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