Killer Terms for Subject Lines & Calls to Action

Killer Terms for Subject Lines & Calls to Action

10y Sundeep Kapur

Killer Terms for Subject Lines & Calls to Action

Check out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...

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Seven Lessons from the World’s Greatest Marketer

Seven Lessons from the World’s Greatest Marketer

11y Sundeep Kapur

Seven Lessons from the World’s Greatest Marketer

Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the worl...

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ExactTarget Connections: Customer Communication Happens Anywhere

ExactTarget Connections: Customer Communication Happens Anywhere

11y Sundeep Kapur

ExactTarget Connections: Customer Communication Ha...

The ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...

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Tips on Getting Into the Gmail Primary Inbox

Tips on Getting Into the Gmail Primary Inbox

11y Sundeep Kapur

Tips on Getting Into the Gmail Primary Inbox

Avoid complaints, address issues, but most importantly focus on the interaction. Read More...

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Insider Tips for the Perfect Headline: Email, Mobile, or Social

Insider Tips for the Perfect Headline: Email, Mobile, or Social

11y Sundeep Kapur

Insider Tips for the Perfect Headline: Email, Mobi...

Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...

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An Obituary: Goliath Swallowed David

An Obituary: Goliath Swallowed David

11y Sundeep Kapur

An Obituary: Goliath Swallowed David

Can small businesses still compete with the Goliaths of the world for consumers' loyalty? Read More...

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Use Real-Time Digital Receipts to Drive Effective Social Media Connections

Use Real-Time Digital Receipts to Drive Effective Social Media Connections

11y Sundeep Kapur

Use Real-Time Digital Receipts to Drive Effective ...

So much money is being spent on building up social media sites, why not consider using a slightly different approach? Read More...

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Social Success: Content, Brand Ambassadors, and Timing

Social Success: Content, Brand Ambassadors, and Timing

11y Sundeep Kapur

Social Success: Content, Brand Ambassadors, and Ti...

Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...

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10 Ways to Improve Your Email Marketing

10 Ways to Improve Your Email Marketing

11y Sundeep Kapur

10 Ways to Improve Your Email Marketing

Plan your segmentation strategy, track your reports, integrate social media, and other ways you can improve your email marketing campaigns. Read More...

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'The New Inbox': Mobile's Impact on Email Marketing and Social Media

'The New Inbox': Mobile's Impact on Email Marketing and Social Media

11y Sundeep Kapur

'The New Inbox': Mobile's Impact on Email Marketin...

A review of email marketing expert Simms Jenkins' new book on how brands should be leveraging social and mobile in their email marketing campaigns. Re...

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Live From the Global Purpose Summit

Live From the Global Purpose Summit

11y Sundeep Kapur

Live From the Global Purpose Summit

A few tips from top brands on purposeful communications. Read More...

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Drawing Consumers in With Intrigue

Drawing Consumers in With Intrigue

11y Sundeep Kapur

Drawing Consumers in With Intrigue

Brands need to leverage intrigue with little incentives (if necessary) as they try to engage with consumers. Read More...

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Postal Fail and the Value of Email Messaging

Postal Fail and the Value of Email Messaging

11y Sundeep Kapur

Postal Fail and the Value of Email Messaging

The key to success with your email marketing is to get your consumer to pay attention to what you are sending her and get her commitment to a digital ...

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Making Marketing Connections Meaningful

Making Marketing Connections Meaningful

11y Sundeep Kapur

Making Marketing Connections Meaningful

Five things to make your connections meaningful and avoid losing the opportunity to connect digitally. Read More...

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What Brands Can Do to Circumvent Social Hacking

What Brands Can Do to Circumvent Social Hacking

11y Sundeep Kapur

What Brands Can Do to Circumvent Social Hacking

Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...

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7 Lessons From the 2013 Super Bowl Commercials

7 Lessons From the 2013 Super Bowl Commercials

11y Sundeep Kapur

7 Lessons From the 2013 Super Bowl Commercials

Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...

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Leverage These 10 Trends Into Your 2013 Initiatives

Leverage These 10 Trends Into Your 2013 Initiatives

11y Sundeep Kapur

Leverage These 10 Trends Into Your 2013 Initiative...

This year don't forget to focus on big data, connect your communication dots, and have a social conversation with your community. Read More...

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Focus: 5 Resolutions for Digital Marketers

Focus: 5 Resolutions for Digital Marketers

11y Sundeep Kapur

Focus: 5 Resolutions for Digital Marketers

The five key things that are going to help marketers achieve greater success. Read More...

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10 Things That Can Destroy an Email Marketing Program

10 Things That Can Destroy an Email Marketing Program

11y Sundeep Kapur

10 Things That Can Destroy an Email Marketing Prog...

Keep an eye out for consumers' top concerns that can force them off your list. Read More...

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How Sophisticated Are Your Digital Campaigns?

How Sophisticated Are Your Digital Campaigns?

11y Sundeep Kapur

How Sophisticated Are Your Digital Campaigns?

Five simple measures of success for calculating the ROI on your digital campaign. Read More...

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Holiday Wish List: What Digital Marketers Want

Holiday Wish List: What Digital Marketers Want

11y Sundeep Kapur

Holiday Wish List: What Digital Marketers Want

As marketers, we all hold the same needs and wants to be able to communicate with consumers. Read More...

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5 Things We Can Learn From This Year's Political Campaign

5 Things We Can Learn From This Year's Political Campaign

11y Sundeep Kapur

5 Things We Can Learn From This Year's Political C...

How the 2012 multi-channel presidential campaigns can teach us as marketers. Read More...

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5 Tips to Empower Your Email Marketing

5 Tips to Empower Your Email Marketing

11y Sundeep Kapur

5 Tips to Empower Your Email Marketing

Driving maximum engagement with your consumers with compelling subject lines and eye-catching design. Read More...

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Advanced Digital Marketing: Do This, Not That!

Advanced Digital Marketing: Do This, Not That!

11y Sundeep Kapur

Advanced Digital Marketing: Do This, Not That!

Need a big list? Want to ask for preferences or build a community? How do you measure ROI? Look no further. Read More...

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7 Ideas to Improve Your Cause Marketing

7 Ideas to Improve Your Cause Marketing

12y Sundeep Kapur

7 Ideas to Improve Your Cause Marketing

How to make sure your cause marketing is having an impact. Read More...

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Conduct an Ethnography if You Want to Know Your Consumers

Conduct an Ethnography if You Want to Know Your Consumers

12y Sundeep Kapur

Conduct an Ethnography if You Want to Know Your Co...

To build a relationship with your consumers you must focus on staying in touch, listening to their needs, and serving them the best you can. Read More...

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9 Trends Defining Consumer Engagement

9 Trends Defining Consumer Engagement

12y Sundeep Kapur

9 Trends Defining Consumer Engagement

Here’s a look at the latest key trends shaping our marketing future and defining consumer engagement in the areas of gamification, mobile, social medi...

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