Can We Ever Expect Native Advertising to Scale?

Can We Ever Expect Native Advertising to Scale?

10y Laney Whitcanack

Can We Ever Expect Native Advertising to Scale?

A platform that can deliver content marketing at scale, for both publishers and marketers, must have both ends of the advertising spectrum--native adv...

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Programmatic Buying and Content Marketing: Strange Bedfellows?

Programmatic Buying and Content Marketing: Strange Bedfellows?

11y Laney Whitcanack

Programmatic Buying and Content Marketing: Strange...

It's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us a...

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The 3 Cs of Content Marketing

The 3 Cs of Content Marketing

11y Laney Whitcanack

The 3 Cs of Content Marketing

Brands and publishers must work together to evolve the content marketing landscape. Read More...

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How to Build Community Loyalty: 3 Tactics

How to Build Community Loyalty: 3 Tactics

11y Laney Whitcanack

How to Build Community Loyalty: 3 Tactics

Developing strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Read More...

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Publishers, Are You Curating Content? You Should Be!

Publishers, Are You Curating Content? You Should Be!

11y Laney Whitcanack

Publishers, Are You Curating Content? You Should B...

With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating c...

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3 Essential Audience Development Tips for Digital Publishers

3 Essential Audience Development Tips for Digital Publishers

11y Laney Whitcanack

3 Essential Audience Development Tips for Digital ...

By employing these essential audience development tips, you'll build a following in no time. Read More...

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Editorial Calendars: A Digital Publisher’s Best Friend

Editorial Calendars: A Digital Publisher’s Best Friend

12y Laney Whitcanack

Editorial Calendars: A Digital Publisher’s Best Fr...

Creating an editorial calendar is one of the easiest ways to manage your stress, leverage your content strengths, and grow readership for continued su...

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Don't Focus on the Fumble; Focus on the Recovery

Don't Focus on the Fumble; Focus on the Recovery

12y Laney Whitcanack

Don't Focus on the Fumble; Focus on the Recovery

Three things you should keep in mind to help your brand navigate smoothly through PR storms. Read More...

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Brand Loyalty and Sports Have Much in Common

Brand Loyalty and Sports Have Much in Common

12y Laney Whitcanack

Brand Loyalty and Sports Have Much in Common

Three ways to leverage your customers to support your brand without breaking the bank or betraying their allegiance. Read More...

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Humanizing Customer Care

Humanizing Customer Care

12y Laney Whitcanack

Humanizing Customer Care

Three ways to ensure your customers feel like you're treating them as a unique individual, and not just another notch in the brand belt. Read More...

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All Dressed Up With Somewhere to Go

All Dressed Up With Somewhere to Go

12y Laney Whitcanack

All Dressed Up With Somewhere to Go

Three ideas to communicate regularly and often with your community to make sure everyone can enjoy the party. Read More...

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High Tech and High Touch

High Tech and High Touch

12y Laney Whitcanack

High Tech and High Touch

Three tips to find scalable ways to maintain a sense of personal connection regarding customer support inquiries. Read More...

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Community Passion Is More Than Skin Deep

Community Passion Is More Than Skin Deep

12y Laney Whitcanack

Community Passion Is More Than Skin Deep

Four quick ways to channel community passion for business good. Read More...

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The Elusiveness of the Community Manager

The Elusiveness of the Community Manager

12y Laney Whitcanack

The Elusiveness of the Community Manager

Finding an excellent community manager in this market is tough, but a solution could be right under your nose. Read More...

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Good Community Managers Keep the Conversation Going

Good Community Managers Keep the Conversation Going

13y Laney Whitcanack

Good Community Managers Keep the Conversation Goin...

Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Read More...

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