Focus on Small Data to Succeed in Big Data Chaos
Asia

Focus on Small Data to Succeed in Big Data Chaos

11y Pushkar Sane

Focus on Small Data to Succeed in Big Data Chaos

Big data in social marketing is misplaced. Here's why. Read More...

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Go Back to Basics or Continue to Be Irrelevant
Asia

Go Back to Basics or Continue to Be Irrelevant

12y Pushkar Sane

Go Back to Basics or Continue to Be Irrelevant

In our collective enthusiasm of creating content and spreading it virally, we seem to forget the raison d'etre of advertising and communications. Read...

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Future of TV
Asia

Future of TV

12y Pushkar Sane

Future of TV

To be born again, TV must die first. Read More

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Digesting Digital Data
Analytics

Digesting Digital Data

12y Pushkar Sane

Digesting Digital Data

Because capturing, processing, and interpreting data costs money, consider these approaches that help marketers maximize data for their businesses. Re...

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2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]
Asia

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

12y Pushkar Sane

2012 Trends: Tablets, Social Spamming, and Data In...

Three key trends in Asia Pacific this year. Read More...

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From Asia With Love
Social

From Asia With Love

12y Pushkar Sane

From Asia With Love

Dear Global CMO: Do you really want to connect and build a long-term relationship? I just want to ask you these four simple questions. Read More...

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'Likes' Through Incentives
Asia

'Likes' Through Incentives

12y Pushkar Sane

'Likes' Through Incentives

Is the method of brands offering incentives to spike 'likes' and fans on social platforms sustainable? Using Surf Excel as an example, I'll show why i...

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Who Owns Social?
Asia

Who Owns Social?

13y Pushkar Sane

Who Owns Social?

Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Read More...

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Demystifying ROI
Asia

Demystifying ROI

13y Pushkar Sane

Demystifying ROI

Consider these 4 factors if you want great ROI from digital. Read More

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Are You In Love or Just Doing a Trade?
Analytics

Are You In Love or Just Doing a Trade?

13y Pushkar Sane

Are You In Love or Just Doing a Trade?

Brand managers should stop calculating ROI for social. Read More...

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OMG! YO! WOW! WOAH! WTF! - War on SPAM
Asia

OMG! YO! WOW! WOAH! WTF! - War on SPAM

13y Pushkar Sane

OMG! YO! WOW! WOAH! WTF! - War on SPAM

Social platforms will become unsocial if they don't start clamping down on spam. Read More...

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Emergence of Connected Viewing
Asia

Emergence of Connected Viewing

13y Pushkar Sane

Emergence of Connected Viewing

Connected viewing is gaining momentum and likely to redefine how we look at delivering brand experiences through content and advertising. Read More...

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Digitisation of Life
Asia

Digitisation of Life

13y Pushkar Sane

Digitisation of Life

Digital is not just about technology. Here's how it is making an impact on the various aspects of our lives. Read More...

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Case for Digital Specialists
Asia

Case for Digital Specialists

13y Pushkar Sane

Case for Digital Specialists

Five success factors for a true digital specialist. Read More...

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Relevance of 'Frequency'?
Asia

Relevance of 'Frequency'?

13y Pushkar Sane

Relevance of 'Frequency'?

In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Read More...

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Understanding Path to Purchase: Art of Landing Consumers
Asia

Understanding Path to Purchase: Art of Landing Consumers

13y Pushkar Sane

Understanding Path to Purchase: Art of Landing Con...

Marketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...

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Shifts in Expectations, Experiences, and Anxieties
Asia

Shifts in Expectations, Experiences, and Anxieties

13y Pushkar Sane

Shifts in Expectations, Experiences, and Anxieties

Digital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...

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Treat Your 'Fans' With Respect
Asia

Treat Your 'Fans' With Respect

13y Pushkar Sane

Treat Your 'Fans' With Respect

Marketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship. Read More...

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