The 2nd Rule of Ad Exchanges
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The 2nd Rule of Ad Exchanges

11y Nathan Woodman

The 2nd Rule of Ad Exchanges

Ad exchanges aren't second-price auctions. Read More

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Cookie Deletion and Upper-Funnel Targeting
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Cookie Deletion and Upper-Funnel Targeting

12y Nathan Woodman

Cookie Deletion and Upper-Funnel Targeting

What will the impact of cookie decay be on digital marketers? Read More...

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Natural Born Clickers
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Natural Born Clickers

12y Nathan Woodman

Natural Born Clickers

Stop throwing good money at bad impressions and maximize the value of your investment in digital media. Read More...

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The Paradox of Measurement
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The Paradox of Measurement

12y Nathan Woodman

The Paradox of Measurement

As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...

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