The Marketer Who Analyzes the Most Data Fastest Wins
Marketing

The Marketer Who Analyzes the Most Data Fastest Wins

11y Brad Terrell

The Marketer Who Analyzes the Most Data Fastest Wi...

Increased analytic performance in advertising yield optimization enhances marketing campaign results. Read More...

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Multi-Channel Marketing Drives Custom Big Data Deployments
Marketing

Multi-Channel Marketing Drives Custom Big Data Deployments

11y Brad Terrell

Multi-Channel Marketing Drives Custom Big Data Dep...

Recent research points to clear benefits in building custom big data solutions for multi-channel marketing. Read More...

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Big Data Technology Drives Online Marketing With Offline Data
Marketing

Big Data Technology Drives Online Marketing With Offline Data

12y Brad Terrell

Big Data Technology Drives Online Marketing With O...

Campaign results improve when marketers close the direct response loop with offline data. Read More...

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A Mantra for Data-Driven Marketers: Time Is Money
Marketing

A Mantra for Data-Driven Marketers: Time Is Money

12y Brad Terrell

A Mantra for Data-Driven Marketers: Time Is Money

Marketing on-the-fly is the key to delivering relevance in digital marketing. Read More...

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Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It
Marketing

Algorithmic Attribution - If It Was Easy, Everybody Would Be Doing It

12y Brad Terrell

Algorithmic Attribution - If It Was Easy, Everybod...

Getting attribution analysis right is challenging, but the payoffs make it well worth the effort. Read More...

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Big Data - What Marketers Need to Know
Marketing

Big Data - What Marketers Need to Know

12y Brad Terrell

Big Data - What Marketers Need to Know

The fastest climbers on the big data learning curve represent the future of marketing. Are you prepared? Read More...

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