How to Stand Out From the E-commerce Crowd in China
Asia

How to Stand Out From the E-commerce Crowd in China

12y Francis Kwok

How to Stand Out From the E-commerce Crowd in Chin...

In contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...

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How to Engage Trend Developers to Extend 'Sphere of Influence'
Asia

How to Engage Trend Developers to Extend 'Sphere of Influence'

12y Francis Kwok

How to Engage Trend Developers to Extend 'Sphere o...

Consider how social increasingly plays an important role to influence purchase decisions. Read More...

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Database Marketing, Social Media Converge for Retail Brands
Analytics

Database Marketing, Social Media Converge for Retail Brands

12y Francis Kwok

Database Marketing, Social Media Converge for Reta...

Marketers in China have questioned if social media will replace email marketing. Read More...

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Convergence of Database Marketing and Social Media for Retail Brands
Asia

Convergence of Database Marketing and Social Media for Retail Brands

12y Francis Kwok

Convergence of Database Marketing and Social Media...

Marketers in China have questioned if social media will replace email marketing. Read More...

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Maximize KPI for E-Commerce and Group Purchase
Asia

Maximize KPI for E-Commerce and Group Purchase

12y Francis Kwok

Maximize KPI for E-Commerce and Group Purchase

Consider these factors to develop email campaigns for e-commerce and group purchase. Read More...

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Winning Email Marketing Tactics for SMBs in China
Asia

Winning Email Marketing Tactics for SMBs in China

12y Francis Kwok

Winning Email Marketing Tactics for SMBs in China

Consider these winning tactics to acquire new customers and retain existing ones. Read More...

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Email Campaign Management: Learn From Macau Luxury Hotels
Asia

Email Campaign Management: Learn From Macau Luxury Hotels

13y Francis Kwok

Email Campaign Management: Learn From Macau Luxury...

Tips to improve open rates for your newsletters and promotional campaigns. Read More...

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How to Ensure Email Deliverability in China
Asia

How to Ensure Email Deliverability in China

13y Francis Kwok

How to Ensure Email Deliverability in China

Three tips to win over China's top ISP - Tencent QQ. Read More...

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How Email Can Drive Conversions on Group Purchase Sites
Asia

How Email Can Drive Conversions on Group Purchase Sites

13y Francis Kwok

How Email Can Drive Conversions on Group Purchase ...

Consider these three ways to nurture loyal customers that will keep buying on your site. Read More...

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The Importance of Email Marketing for Group Purchase Companies in China
Asia

The Importance of Email Marketing for Group Purchase Companies in China

13y Francis Kwok

The Importance of Email Marketing for Group Purcha...

Here's how to stand out from the more than 3,000 group buying sites in China. Read More...

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Database Optimisation and Campaign Management Tactics in China
Asia

Database Optimisation and Campaign Management Tactics in China

13y Francis Kwok

Database Optimisation and Campaign Management Tact...

A guide to optimising and managing your email campaigns to grow a relevant database in China. Read More...

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How to Be a Real Good E-mail Sender in China
Asia

How to Be a Real Good E-mail Sender in China

13y Francis Kwok

How to Be a Real Good E-mail Sender in China

China's email practices and policies are constantly evolving; here are three you shouldn't ignore. Read More...

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3 Chic Ways to Market the Post-80s Online
Asia

3 Chic Ways to Market the Post-80s Online

13y Francis Kwok

3 Chic Ways to Market the Post-80s Online

Even if you're a marketer from traditional sectors, here are three ways to grow your youth segment online. Read More...

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E-mail Marketing in China for Global Retail Brands
Asia

E-mail Marketing in China for Global Retail Brands

13y Francis Kwok

E-mail Marketing in China for Global Retail Brands

Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...

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6 Golden Rules of Email Marketing in China
Asia

6 Golden Rules of Email Marketing in China

13y Francis Kwok

6 Golden Rules of Email Marketing in China

Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...

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3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China
Asia

3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China

13y Francis Kwok

3 Step Approach to Successful Customer Lifecycle E...

Beef up your email campaign strategy by segmenting your customers into this three lifecycles. Read More...

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3 Tips to Achieve High Inbox Rate in China
Asia

3 Tips to Achieve High Inbox Rate in China

13y Francis Kwok

3 Tips to Achieve High Inbox Rate in China

Maintaining a good sender reputation is not good enough. Here are tactics for improving the deliverability of your email marketing messages. Read More...

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4 Things To Know When Doing E-mail Acquisition in China
Asia

4 Things To Know When Doing E-mail Acquisition in China

13y Francis Kwok

4 Things To Know When Doing E-mail Acquisition in ...

Although China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...

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