Brands Must Embrace Mobile Applications to Build Equity

Brands Must Embrace Mobile Applications to Build Equity

10y Darren Yan

Brands Must Embrace Mobile Applications to Build E...

In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their...

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Removing the Inhibitors of Digital Strategy in Today’s Businesses

Removing the Inhibitors of Digital Strategy in Today’s Businesses

10y Darren Yan

Removing the Inhibitors of Digital Strategy in Tod...

Businesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...

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Has Mobile Marketing Come of Age?

Has Mobile Marketing Come of Age?

10y Darren Yan

Has Mobile Marketing Come of Age?

Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Read More...

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Retail Stores Must Embrace the Mobile Internet in Today's Digital World

Retail Stores Must Embrace the Mobile Internet in Today's Digital World

11y Darren Yan

Retail Stores Must Embrace the Mobile Internet in ...

With showrooming on the rise, here are three ways retailers can fight back. Read More...

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Don't Miss the Merits of Augmented Reality in Mobile Marketing

Don't Miss the Merits of Augmented Reality in Mobile Marketing

11y Darren Yan

Don't Miss the Merits of Augmented Reality in Mobi...

And brand owners must consider these data points before any AR deployment. Read More...

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2013 is The Year Mobile Becomes a Mainstream Media Channel

2013 is The Year Mobile Becomes a Mainstream Media Channel

11y Darren Yan

2013 is The Year Mobile Becomes a Mainstream Media...

3 developments in the mobile ecosystem that will have an impact on marketers. Read More...

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Engagement and Conversion Through Sharing Photos on Mobile

Engagement and Conversion Through Sharing Photos on Mobile

12y Darren Yan

Engagement and Conversion Through Sharing Photos o...

With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...

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A Client's View of Mobile Advertising

A Client's View of Mobile Advertising

12y Darren Yan

A Client's View of Mobile Advertising

Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...

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Negotiating the Best Deal for Online Ad Inventory

Negotiating the Best Deal for Online Ad Inventory

12y Darren Yan

Negotiating the Best Deal for Online Ad Inventory

How should advertisers react to this new entrant in an already crowded display advertising space? Read More...

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Making the QR Code Work Harder for Your Advertising Dollars

Making the QR Code Work Harder for Your Advertising Dollars

12y Darren Yan

Making the QR Code Work Harder for Your Advertisin...

The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "...

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Attributing Social Media to Sales Revenue

Attributing Social Media to Sales Revenue

12y Darren Yan

Attributing Social Media to Sales Revenue

Measurement standards for online advertising don't always apply in social media. Consider this approach. Read More...

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Digital Marketing: Focus on What It Does, and Not What It Is

Digital Marketing: Focus on What It Does, and Not What It Is

12y Darren Yan

Digital Marketing: Focus on What It Does, and Not ...

With an increasingly fragmented digital industry, clients are spoilt for choice. However, there is no silver bullet that will maximize marketing effec...

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Location-Based Advertising: Evolving to Location-Based Services

Location-Based Advertising: Evolving to Location-Based Services

12y Darren Yan

Location-Based Advertising: Evolving to Location-B...

We are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building cu...

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Location-Based Advertising: Privacy

Location-Based Advertising: Privacy

12y Darren Yan

Location-Based Advertising: Privacy

Advertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...

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Location-Based Advertising: The Importance of Location to Advertising

Location-Based Advertising: The Importance of Location to Advertising

12y Darren Yan

Location-Based Advertising: The Importance of Loca...

Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...

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Measuring Conversion in Mobile Marketing

Measuring Conversion in Mobile Marketing

13y Darren Yan

Measuring Conversion in Mobile Marketing

Are cross-media strategies such as featuring QR code or apps in print media effective? Read More...

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Building a Sustainable Mobile App

Building a Sustainable Mobile App

13y Darren Yan

Building a Sustainable Mobile App

Tactics to promote user frequency and measuring success for your mobile app. Part two in a two-part series. Read More...

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How to Build the Sustainable Mobile App

How to Build the Sustainable Mobile App

13y Darren Yan

How to Build the Sustainable Mobile App

How do brand owners ensure its sustainability in a crowded app market? Consider these three factors. Part one in a two-part series. Read More...

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Metrics to Optimise Mobile Campaigns

Metrics to Optimise Mobile Campaigns

13y Darren Yan

Metrics to Optimise Mobile Campaigns

While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...

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The Online Community Needs More Progressive Videos

The Online Community Needs More Progressive Videos

13y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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A Pragmatic Mobile Communication Strategy for Retailers in Asia

A Pragmatic Mobile Communication Strategy for Retailers in Asia

13y Darren Yan

A Pragmatic Mobile Communication Strategy for Reta...

Mobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers an...

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Blending SMS and Database Marketing for Greater Success

Blending SMS and Database Marketing for Greater Success

13y Darren Yan

Blending SMS and Database Marketing for Greater Su...

Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their ...

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Moving Ahead With Smartphone Marketing in 2011

Moving Ahead With Smartphone Marketing in 2011

13y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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How Businesses Should Respond to the Converging Social Mobile Network

How Businesses Should Respond to the Converging Social Mobile Network

13y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

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Implementing Click-to-Call in a Digital Campaign

Implementing Click-to-Call in a Digital Campaign

13y Darren Yan

Implementing Click-to-Call in a Digital Campaign

While SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience...

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The Difference Between an iPhone and iPad App

The Difference Between an iPhone and iPad App

14y Darren Yan

The Difference Between an iPhone and iPad App

As the popularity of iPads continue to rise, here are three tips on how to maximise its features to enhance app experience for consumers. Read More...

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