The New Evolution of Direct Response Is Social
Analytics

The New Evolution of Direct Response Is Social

11y Dilip Venkatachari

The New Evolution of Direct Response Is Social

Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions. Read More...

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It's Not Either/or: TV and Social Advertising Complement Each Other
Analytics

It's Not Either/or: TV and Social Advertising Complement Each Other

11y Dilip Venkatachari

It's Not Either/or: TV and Social Advertising Comp...

Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics th...

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Social TV and the Network Approach
Analytics

Social TV and the Network Approach

11y Dilip Venkatachari

Social TV and the Network Approach

The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...

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Rich Media and Social Media: A Match Made in Marketing Heaven
Analytics

Rich Media and Social Media: A Match Made in Marketing Heaven

11y Dilip Venkatachari

Rich Media and Social Media: A Match Made in Marke...

By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI. Read More...

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Finding the ROI in Social Media: No Silver Bullet
Analytics

Finding the ROI in Social Media: No Silver Bullet

11y Dilip Venkatachari

Finding the ROI in Social Media: No Silver Bullet

Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for ...

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Inside the Real-Time Marketing 'War Room'
Analytics

Inside the Real-Time Marketing 'War Room'

11y Dilip Venkatachari

Inside the Real-Time Marketing 'War Room'

The new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war roo...

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Getting Ready for Real Time
Analytics

Getting Ready for Real Time

11y Dilip Venkatachari

Getting Ready for Real Time

Brands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time...

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Engaging Millennials on Facebook
Analytics

Engaging Millennials on Facebook

11y Dilip Venkatachari

Engaging Millennials on Facebook

Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...

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Social Media Can Sell Soap to Audiences Who Really Love Soap
Analytics

Social Media Can Sell Soap to Audiences Who Really Love Soap

11y Dilip Venkatachari

Social Media Can Sell Soap to Audiences Who Really...

The value of the focus group is quantifiable, but it often takes humans along with machines to analyze social data. Read More...

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What's Next for Social Marketing? Looking Ahead to 2013
Analytics

What's Next for Social Marketing? Looking Ahead to 2013

11y Dilip Venkatachari

What's Next for Social Marketing? Looking Ahead to...

Three predictions for the new year of social. Read More...

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3 Lessons Learned From Election 2012
Analytics

3 Lessons Learned From Election 2012

11y Dilip Venkatachari

3 Lessons Learned From Election 2012

Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips. Read More...

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Heavy Mettle: Social Data Carries Its Weight in Gold
Analytics

Heavy Mettle: Social Data Carries Its Weight in Gold

12y Dilip Venkatachari

Heavy Mettle: Social Data Carries Its Weight in Go...

The three new areas that brand marketers can look to for key decisions regarding media, customer interest clusters, and customer behavior. Read More...

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Using Data Intelligence to Drive Social Commerce
Analytics

Using Data Intelligence to Drive Social Commerce

12y Dilip Venkatachari

Using Data Intelligence to Drive Social Commerce

Social offers brands access to a real-time focus group of their customer’s interests, actions, and behaviors. The information is all there for markete...

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The Social Integration Is On (and Intelligence Follows)
Analytics

The Social Integration Is On (and Intelligence Follows)

12y Dilip Venkatachari

The Social Integration Is On (and Intelligence Fol...

How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Read More...

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Facebook's IPO: Asking the Right Questions
Analytics

Facebook's IPO: Asking the Right Questions

12y Dilip Venkatachari

Facebook's IPO: Asking the Right Questions

On Wall Street, each Facebook customer is worth $6.25. On Madison Avenue, that number is very different. Read More...

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