Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleJust as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleA look at what new domain names and hashtags have in common. Read More...
View articleOwning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...
View articleAs gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...
View articleBrands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...
View articleTaking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...
View articleBrands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...
View articleThousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...
View articleAs the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleWith the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleThe first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleHow could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...
View articleThe affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleThe moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleThe digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View articleWill the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...
View articleWith new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
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