Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Marketing

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Top Five Reasons Why Dot Brands Will Have a Data Edge
Data insights

Top Five Reasons Why Dot Brands Will Have a Data Edge

9y Jennifer Wolfe

Top Five Reasons Why Dot Brands Will Have a Data E...

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...

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Will New Domain Extensions Be to the Internet What Cable Was to Television?
Data insights

Will New Domain Extensions Be to the Internet What Cable Was to Television?

9y Jennifer Wolfe

Will New Domain Extensions Be to the Internet What...

Just as kids today may not be able to picture a world with only three TV channels, soon we may live in a time where we couldn't imagine living with so...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Data insights

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands...

9y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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Will Hashtags Take Over the Internet?
Search

Will Hashtags Take Over the Internet?

9y Jennifer Wolfe

Will Hashtags Take Over the Internet?

A look at what new domain names and hashtags have in common. Read More...

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For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy
Search

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

9y Jennifer Wolfe

For Brands With a gTLD, It’s Time to Rethink Your ...

Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...

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Search-Driven Microsites in Brand gTLDs – Top Trend for 2015
Data insights

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

9y Jennifer Wolfe

Search-Driven Microsites in Brand gTLDs – Top Tren...

As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...

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Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Bridge the Gap
Data insights

Connecting Digital & Real-World Experiences: Why Brand gTLDs Could Brid...

9y Jennifer Wolfe

Connecting Digital & Real-World Experiences: W...

Brands with gTLDs have the ability to control the entire user experience - from dedicated microsites to targeted in-store experiences. Read More...

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What gTLDs and Patents Forecast for Digital Marketers
Data insights

What gTLDs and Patents Forecast for Digital Marketers

9y Jennifer Wolfe

What gTLDs and Patents Forecast for Digital Market...

Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...

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The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs
Data insights

The Home Page Is Dead and Microsites Are the Future - What That Means for N...

10y Jennifer Wolfe

The Home Page Is Dead and Microsites Are the Futur...

Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Re...

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2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?
Data insights

2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be ...

10y Jennifer Wolfe

2014 Is the Year of the Pigeon for Google’s Search...

Thousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...

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5 Things Your CEO Should Know About gTLDs
Data insights

5 Things Your CEO Should Know About gTLDs

10y Jennifer Wolfe

5 Things Your CEO Should Know About gTLDs

As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?
Data insights

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

10y Jennifer Wolfe

Will the New gTLDs Spur Digital Innovation Away Fr...

With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...

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Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?
Data insights

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the F...

10y Jennifer Wolfe

Brand Sponsored Content via New gTLDs as Channels ...

With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...

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Think It’s Too Costly to Build Your Own Social Platform? Think Again
Data insights

Think It’s Too Costly to Build Your Own Social Platform? Think Again

10y Jennifer Wolfe

Think It’s Too Costly to Build Your Own Social Pla...

New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...

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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs
Data insights

Google and Samsung Among First to Sign New ICANN Registry Agreements for gT...

10y Jennifer Wolfe

Google and Samsung Among First to Sign New ICANN R...

The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...

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Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?
Data insights

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

10y Jennifer Wolfe

Why Did Facebook Spend $19 Billion on WhatsApp but...

How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...

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Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs
Data insights

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost I...

10y Jennifer Wolfe

Google Chromecast, Cable Consolidation, and Fiber ...

The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...

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New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?
Data insights

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

10y Jennifer Wolfe

New gTLDs Are Coming -- Which Brands Are in and Wh...

Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...

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Top 10 gTLDs to Watch in 2014
Data insights

Top 10 gTLDs to Watch in 2014

10y Jennifer Wolfe

Top 10 gTLDs to Watch in 2014

The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 20...

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What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014
Data insights

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

10y Jennifer Wolfe

What Cookies, Hummingbird & gTLDs Mean for Dig...

Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...

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Donuts' New gTLDs – a Digital Shopping Mall
Data insights

Donuts' New gTLDs – a Digital Shopping Mall

10y Jennifer Wolfe

Donuts' New gTLDs – a Digital Shopping Mall

The digital shopping mall of domains is getting ready for its grand opening. Will a new domain become the thing everyone is talking about? Read More...

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Brand gTLD Subdomain Strategy: Navigating the New Technology Platform
Data insights

Brand gTLD Subdomain Strategy: Navigating the New Technology Platform

11y Jennifer Wolfe

Brand gTLD Subdomain Strategy: Navigating the New ...

As smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...

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What's the Impact of gTLDs on Social Media?
Data insights

What's the Impact of gTLDs on Social Media?

11y Jennifer Wolfe

What's the Impact of gTLDs on Social Media?

Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Read More...

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Should Marketers Reserve Brands in Category-Related TLDs?
Data insights

Should Marketers Reserve Brands in Category-Related TLDs?

11y Jennifer Wolfe

Should Marketers Reserve Brands in Category-Relate...

With new generic top-level domains set to launch this fall, will there be a land rush and grab for domains like there was in the 1990s or should we ta...

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5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch
Data insights

5 Things to Know About Engaging With gTLDs: Generics Preparing to Launch

11y Jennifer Wolfe

5 Things to Know About Engaging With gTLDs: Generi...

Marketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...

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