Search Is No Longer a Destination - It’s an Activity
Search

Search Is No Longer a Destination - It’s an Activity

10y Jeremy Hull

Search Is No Longer a Destination - It’s an Activi...

As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...

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Tap Into the "Big Data" Power of Search
Search

Tap Into the "Big Data" Power of Search

10y Jeremy Hull

Tap Into the "Big Data" Power of Search

Search can be a marketer's best friend. Here are three ways to tap into search's vast wealth of data to improve your content marketing strategy, offli...

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What’s the Incremental Value of Paid Search?
Search

What’s the Incremental Value of Paid Search?

10y Jeremy Hull

What’s the Incremental Value of Paid Search?

It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...

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4 Paid Search Spring Cleaning Tips
Search

4 Paid Search Spring Cleaning Tips

10y Jeremy Hull

4 Paid Search Spring Cleaning Tips

Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can ...

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Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels
Search

Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels

10y Jeremy Hull

Search Shouldn’t Live in a Vacuum: How to Align It...

Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...

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Before Looking to the Future, Here Are 3 AdWords Features You Should Be Using Right Now
Search

Before Looking to the Future, Here Are 3 AdWords Features You Should Be Usi...

10y Jeremy Hull

Before Looking to the Future, Here Are 3 AdWords F...

As the digital world prepares for 2014, there's already much speculation about what the next year will bring. Before we look ahead, however, it's wort...

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Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search
Paid Search

Quantifying Soft Conversions: How to Leverage the Full Value of Paid Search

10y Jeremy Hull

Quantifying Soft Conversions: How to Leverage the ...

Marketing must focus on the user and their needs, but how can you do that if you're only tracking purchases as conversions? Columnist Jeremy Hull shar...

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What Does the Future of Mobile Search Marketing Look Like?
Search

What Does the Future of Mobile Search Marketing Look Like?

11y Jeremy Hull

What Does the Future of Mobile Search Marketing Lo...

Why is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Read More...

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How to Break Enhanced Campaigns (and Why You Shouldn't Bother)
Search

How to Break Enhanced Campaigns (and Why You Shouldn't Bother)

11y Jeremy Hull

How to Break Enhanced Campaigns (and Why You Shoul...

Advertisers unhappy with the change have tried to create a workaround that allows them to split their smartphone traffic into separate campaigns, but ...

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Demystifying Google's Enhanced Campaigns Bid Modifiers
Search

Demystifying Google's Enhanced Campaigns Bid Modifiers

11y Jeremy Hull

Demystifying Google's Enhanced Campaigns Bid Modif...

Bid modifiers are a powerful new feature, but advertisers should take care when implementing them. Read More...

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What Else Are You Telling Google When You Hit the Search Button?
Search

What Else Are You Telling Google When You Hit the Search Button?

11y Jeremy Hull

What Else Are You Telling Google When You Hit the ...

Device, location, and past behavior are just a few of the secondary signals leveraged by Google to improve customer experience. Read More...

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What to Do if Your Client's Site Goes Down
Search

What to Do if Your Client's Site Goes Down

11y Jeremy Hull

What to Do if Your Client's Site Goes Down

Make sure you have these four steps memorized. Then when crisis strikes you'll be ready to respond in an organized manner. Read More...

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How to Effectively Audit Your Paid Search Accounts
Conference Coverage

How to Effectively Audit Your Paid Search Accounts

11y Jeremy Hull

How to Effectively Audit Your Paid Search Accounts

Deliver maximum performance by reviewing your settings, account structure, ad copy, and extensions. Read More...

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