A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...
View articleDuring site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar,...
View articleGoogle is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...
View articleIf you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...
View articleIf your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...
View articleI want to bring you some new perspectives on the largest search engine in China. Read More...
View articleI'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...
View articleManaging our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...
View articleReboot your marketing plan by learning how to apply these three steps. Read More...
View articleI would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...
View articleMy views on how technology would impact the industry 10 years from now. Read More...
View articleConsider these three challenges when measuring performance of an integrated marketing campaign. Read More...
View articleAn in-depth analysis on search optimization for Baidu. Read More...
View articleMy afterthought of the event held in China last month. Read More...
View articleA discussion with Google's digital marketing evangelist on the state of web analytics in China today. Read More...
View articleIf you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Read More...
View articleMarketers are dealing with the complexity of hybrid planning and measurement but how do we plan across online and offline media? Read More...
View articleSearch engines today are increasingly emphasizing content structure. If you are still optimizing tags and links, think again. Read More...
View articleConsider this no-frills approach to search advertising. Read More...
View articleKey takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK. Read More...
View articleHow are you measuring effectiveness for Weibo campaigns? Read More...
View articleBrands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...
View articleObjective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a p...
View articleMy view on the e-commerce sessions presented and discussed in China. Read More...
View articleBecause of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...
View articleHere's why Baidu might not be the answer to your search strategy in China. Read More...
View articleSocial media is ideal for lead generation in B2B; here are three reasons why. Read More...
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