How Customer Engagement Campaigns Impact Customer Experience
Social

How Customer Engagement Campaigns Impact Customer Experience

9y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowle...

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How Customer Engagement Campaigns Impact Customer Experience
Marketing

How Customer Engagement Campaigns Impact Customer Experience

9y Roger Katz

How Customer Engagement Campaigns Impact Customer ...

When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engag...

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Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website
Social

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must In...

9y Roger Katz

Don’t Outsource Audience Engagement — Why Your 201...

How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...

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(Social) Engagement Shouldn’t Just Happen on Valentine’s Day
Social

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

9y Roger Katz

(Social) Engagement Shouldn’t Just Happen on Valen...

Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...

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2015 Will Be the Year of the Brand Community - Here’s Why
Community Management

2015 Will Be the Year of the Brand Community - Here’s Why

9y Roger Katz

2015 Will Be the Year of the Brand Community - Her...

Traditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...

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2015 Trend to Watch — The Social Homecoming of Brands
Social

2015 Trend to Watch — The Social Homecoming of Brands

9y Roger Katz

2015 Trend to Watch — The Social Homecoming of Bra...

As competition on traditional social platforms grows fierce, many brands are realizing that they can create engaging social spaces for consumers on th...

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5 Best Practices for Successful Sweepstakes and Instant-Win Promotions
Social

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

9y Roger Katz

5 Best Practices for Successful Sweepstakes and In...

Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...

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Top 5 Social Marketing Trends for Brands to Watch in 2015
Social

Top 5 Social Marketing Trends for Brands to Watch in 2015

9y Roger Katz

Top 5 Social Marketing Trends for Brands to Watch ...

As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Read More...

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How Social Depth Strategies Can Impact Business Results
Social

How Social Depth Strategies Can Impact Business Results

10y Roger Katz

How Social Depth Strategies Can Impact Business Re...

The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...

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What Can Brands Learn From the #ALSIceBucketChallenge?
Social

What Can Brands Learn From the #ALSIceBucketChallenge?

10y Roger Katz

What Can Brands Learn From the #ALSIceBucketChalle...

Now that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...

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When Content Meets Social - Aligning the Content Message to the Social Medium
Social

When Content Meets Social - Aligning the Content Message to the Social Medi...

10y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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5 Engagement App Strategies for Converting Fans & Followers into Content Marketers
Social

5 Engagement App Strategies for Converting Fans & Followers into Conten...

10y Roger Katz

5 Engagement App Strategies for Converting Fans &a...

Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right...

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Brands Are Ready for a Socially Sophisticated 2014 World Cup
Social

Brands Are Ready for a Socially Sophisticated 2014 World Cup

10y Roger Katz

Brands Are Ready for a Socially Sophisticated 2014...

This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming m...

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Social Organic Reach Is Trending to Zero: How to Meet the Challenge
Social

Social Organic Reach Is Trending to Zero: How to Meet the Challenge

10y Roger Katz

Social Organic Reach Is Trending to Zero: How to M...

Social networks are maturing and evolving by answering the need to monetize the value they are creating. Brands need to mature and evolve, too. Read M...

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Brand, Expert, and Social Content — Successful Content Marketing Needs All Three
Social

Brand, Expert, and Social Content — Successful Content Marketing Needs All ...

10y Roger Katz

Brand, Expert, and Social Content — Successful Con...

The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the...

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The Hierarchy of Social Engagement Value
Social

The Hierarchy of Social Engagement Value

10y Roger Katz

The Hierarchy of Social Engagement Value

In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...

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Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life
Social

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to ...

10y Roger Katz

Your Corporate Website Is Dead — but Social Audien...

Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to i...

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$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game?
Social

$4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags Af...

10y Roger Katz

$4 Million for 30 Seconds -- Will Brands Continue ...

During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend con...

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What’s the Real Value of Twitter for Brands?
Social

What’s the Real Value of Twitter for Brands?

10y Roger Katz

What’s the Real Value of Twitter for Brands?

That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for...

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Get Your Campaign in the Social Stream This Holiday Season
Social

Get Your Campaign in the Social Stream This Holiday Season

11y Roger Katz

Get Your Campaign in the Social Stream This Holida...

There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel...

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Facebook Updates Promotion Policies
Social

Facebook Updates Promotion Policies

11y Roger Katz

Facebook Updates Promotion Policies

What does it mean for brands marketing on Facebook? Read More...

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Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands
Social

Post-Facebook Earnings: 3 Critical Investment Opportunities for Brands

11y Roger Katz

Post-Facebook Earnings: 3 Critical Investment Oppo...

There's never been a more important time to invest in the mobile consumer and study the mobile consumer's journey, both on Facebook and throughout a b...

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Ingredients of Top B2B Content Marketing Strategies on LinkedIn
Social

Ingredients of Top B2B Content Marketing Strategies on LinkedIn

11y Roger Katz

Ingredients of Top B2B Content Marketing Strategie...

Targeting content both on- and off-site based on LinkedIn personas opens up a rich new world of content marketing opportunity. Read More...

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No More B2C Marketing Envy
B2C

No More B2C Marketing Envy

11y Roger Katz

No More B2C Marketing Envy

Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Read More...

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What Social Fragmentation Means for Marketers
Social

What Social Fragmentation Means for Marketers

11y Roger Katz

What Social Fragmentation Means for Marketers

Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmente...

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Advertising on Facebook Is About Community, Not Clicks
Social

Advertising on Facebook Is About Community, Not Clicks

11y Roger Katz

Advertising on Facebook Is About Community, Not Cl...

Will the return of General Motor's advertising dollars to Facebook see some innovative community building by this marketing giant? Read More...

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10 Ways to Boost Engagement on Facebook With Social Engagement Apps
Social

10 Ways to Boost Engagement on Facebook With Social Engagement Apps

11y Roger Katz

10 Ways to Boost Engagement on Facebook With Socia...

The Facebook news feed is where marketers need to be if they want to get their message right into the conversation between friends. Read More...

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