Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...
View articleA fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleThe Internet is a borderless community where publishers can monetize their international traffic in many ways, provided they do their homework and und...
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleThe concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic....
View articleTo be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...
View articleThis column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...
View articleThe industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Re...
View articleProgrammatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...
View articleAs publishers look toward 2015, what are the key areas they should focus on? Read More...
View articleMany of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...
View articleProgrammatic isn't slowing down anytime soon, so here are some thoughts on how it will continue to grow and evolve in the last quarter of 2014. Read M...
View articleAs you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet s...
View articleThis column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising,...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleWith all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...
View articleIn 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...
View articleIn this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleThe next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We ca...
View articleThe future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as ...
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