Why Are CPM Rates for Ads Falling?
Media

Why Are CPM Rates for Ads Falling?

10y Walter Knapp

Why Are CPM Rates for Ads Falling?

This column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...

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Off-Ramping Bad Traffic to Get to the Good Traffic
Media

Off-Ramping Bad Traffic to Get to the Good Traffic

10y Walter Knapp

Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...

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Lens on the Near-Term Challenge, Long-Term Opportunity
Media

Lens on the Near-Term Challenge, Long-Term Opportunity

11y Walter Knapp

Lens on the Near-Term Challenge, Long-Term Opportu...

By understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themsel...

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Where Are Your Readers Really Coming From?
Media

Where Are Your Readers Really Coming From?

11y Walter Knapp

Where Are Your Readers Really Coming From?

It's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...

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Should Publishers Optimize for Mobile?
Media

Should Publishers Optimize for Mobile?

11y Walter Knapp

Should Publishers Optimize for Mobile?

Yes! And here are four considerations of how and when. Read More...

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