Using a Popover as an Acquisition Tactic
B2C Email Marketing

Using a Popover as an Acquisition Tactic

10y Tia Matsumoto

Using a Popover as an Acquisition Tactic

Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...

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Back to Basics: Email Marketing Metrics
B2C Email Marketing

Back to Basics: Email Marketing Metrics

10y Tia Matsumoto

Back to Basics: Email Marketing Metrics

With a clear understanding of the basics, you'll be ready to evaluate your campaigns, look to more advanced analysis, and better correlate your result...

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Leaky Bucket? Strategies for Managing Unsubscribes
B2C Email Marketing

Leaky Bucket? Strategies for Managing Unsubscribes

11y Tia Matsumoto

Leaky Bucket? Strategies for Managing Unsubscribes

Effective email marketing means getting the right content to your subscribers and getting that content to them when they want it. Read More...

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On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!
B2C Email Marketing

On Non-Opener Email Resends: Don't Be a Horse Race, Be a Marathon!

11y Tia Matsumoto

On Non-Opener Email Resends: Don't Be a Horse Race...

Pick your most important or compelling email campaigns to execute resends and maximize their results by adding urgency, changing some language, and mi...

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Supporting Loyalty Programs Through Email Marketing
B2C Email Marketing

Supporting Loyalty Programs Through Email Marketing

11y Tia Matsumoto

Supporting Loyalty Programs Through Email Marketin...

Consider a combination of tried-and-true methodologies for identifying the right customers for the right message at the right time, infused with fresh...

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BBQs, Swimming Pools, and…Holiday Planning?
B2C Email Marketing

BBQs, Swimming Pools, and…Holiday Planning?

11y Tia Matsumoto

BBQs, Swimming Pools, and…Holiday Planning?

What will it take to produce your most successful holiday marketing in order to capitalize on the reality of the huge spike in retail activity during ...

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Once Upon a Time…How Goldilocks Can Help Your Email Frequency
B2C Email Marketing

Once Upon a Time…How Goldilocks Can Help Your Email Frequency

11y Tia Matsumoto

Once Upon a Time…How Goldilocks Can Help Your Emai...

The morals of the story are that relevance and timing drive engagement, and your frequency of communication must be "just right" for your recipients. ...

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