As marketers we need to learn from the lessons of the past, engage with what's happening at the present time, and look forward to the future in order ...
View articleAs the Internet of Things continues to evolve, what can we as marketers look forward to in 2015? How will the growth of wearables and connected device...
View articleHallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...
View articleConsumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...
View articleKnowing the basic information about a customer is no longer enough. Now, marketers need to be able to understand the context surrounding their custome...
View articleWhat are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding ...
View articleThere are three keys to securing consumer loyalty in today's market: know your customers, coordinate online and offline customer experiences, and anti...
View articleCustomers have constantly changing needs and they expect instant gratification regardless of the engagement channel. If you're not aware of your custo...
View articleReal-time marketing is the ongoing cycle of engagement, data management, analytical insights and optimization - performed continuously and immediately...
View articleA brand that is able to "speak" to customers during the appropriate phase of their lifecycle engagement knows and reaps the benefits of effective comm...
View articleWhat can the digital footprints tell you as a marketer and what do they mean to consumers? Read More...
View articleWhen thinking about communicating across email, mobile, and social, how are brands handling segmentation? Read More...
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