The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleCompanies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Read More...
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View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleWhy are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleNew research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Read More...
View articleImages have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...
View articleIf you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...
View articleMarketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...
View articleA comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...
View articleThe newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection te...
View articleWhile native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleConsidering these three things before deciding on a marketing automation provider can help you make a more informed decision. Read More...
View articleIf social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...
View articleThe techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...
View articleThe next generation of consumers is looking for meaningful engagement, and they are willing to provide the necessary information to achieve that. So w...
View articleReal-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want...
View articleWith the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospect...
View articleIf you're not already producing content for your brand, now is the time to start. When you know what you're doing, there's no more effective way to ge...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
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