2015: The Year We Get Closer to Resolving the Great Attribution Agitation
Media

2015: The Year We Get Closer to Resolving the Great Attribution Agitation

9y Shannon E. Denison

2015: The Year We Get Closer to Resolving the Grea...

Will this finally be the year that marketers are able to effectively attribute their marketing efforts? Read More...

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Mobile First! How to Hit the Ground Running in 2015
Media

Mobile First! How to Hit the Ground Running in 2015

9y Shannon E. Denison

Mobile First! How to Hit the Ground Running in 201...

The mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...

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No Need for Rogue Mobile
Media

No Need for Rogue Mobile

9y Shannon E. Denison

No Need for Rogue Mobile

Mobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...

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The Idea of Brand Conquesting Becomes Real in the Mobile Era
Media

The Idea of Brand Conquesting Becomes Real in the Mobile Era

9y Shannon E. Denison

The Idea of Brand Conquesting Becomes Real in the ...

Today, mobile technology systems and insights allow for more exact and smarter conquesting tactics. Marketers can now physically breach their competit...

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Mobile Payments Take a Bold New Place In Equation
Media

Mobile Payments Take a Bold New Place In Equation

10y Shannon E. Denison

Mobile Payments Take a Bold New Place In Equation

The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...

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Channel Integration or Channel Maximization?
Media

Channel Integration or Channel Maximization?

10y Shannon E. Denison

Channel Integration or Channel Maximization?

While cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...

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You Know Who the Consumer Is, Until You Don't
Media

You Know Who the Consumer Is, Until You Don't

10y Shannon E. Denison

You Know Who the Consumer Is, Until You Don't

As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...

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Mode Matters More Than You Thought – Just Look at the Holidays
Media

Mode Matters More Than You Thought – Just Look at the Holidays

10y Shannon E. Denison

Mode Matters More Than You Thought – Just Look at ...

By contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...

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A Closer Look at Data Mechanics and Your Mobile Marketing
Data insights

A Closer Look at Data Mechanics and Your Mobile Marketing

10y Shannon E. Denison

A Closer Look at Data Mechanics and Your Mobile Ma...

Mobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...

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Solving for the Segmentation Trap by Creating Audiences of One
Media

Solving for the Segmentation Trap by Creating Audiences of One

10y Shannon E. Denison

Solving for the Segmentation Trap by Creating Audi...

Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...

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A Marketer’s Guide to Mobile Conquesting
Media

A Marketer’s Guide to Mobile Conquesting

10y Shannon E. Denison

A Marketer’s Guide to Mobile Conquesting

Conquesting can be extremely effective in capturing more of the market share, but tactics like the ones described in this column can likewise be great...

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Rules of Thumb for Video Ads on Mobile
Media

Rules of Thumb for Video Ads on Mobile

10y Shannon E. Denison

Rules of Thumb for Video Ads on Mobile

Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...

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Unlocking the Treasures of Conquesting
Media

Unlocking the Treasures of Conquesting

10y Shannon E. Denison

Unlocking the Treasures of Conquesting

By building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...

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Localization Does Not Stand Alone in Marketing
Media

Localization Does Not Stand Alone in Marketing

10y Shannon E. Denison

Localization Does Not Stand Alone in Marketing

Localization needs a strategy, a framework and other key elements like consideration of consumer behavior, relevance, and personalization, in order to...

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Mobile's Tipping Point Makes for a Hot Holiday Shopping Season
Media

Mobile's Tipping Point Makes for a Hot Holiday Shopping Season

10y Shannon E. Denison

Mobile's Tipping Point Makes for a Hot Holiday Sho...

The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...

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In Mobile Advertising, the Black List is the New White List
Media

In Mobile Advertising, the Black List is the New White List

10y Shannon E. Denison

In Mobile Advertising, the Black List is the New W...

Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...

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Don't Settle for Segments
Media

Don't Settle for Segments

11y Shannon E. Denison

Don't Settle for Segments

Real-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...

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Understanding Mobile Expertise Today
Media

Understanding Mobile Expertise Today

11y Shannon E. Denison

Understanding Mobile Expertise Today

Why database and direct marketing provide important clues on what makes an expert. Read More...

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Are Cookies Good for Us?
Media

Are Cookies Good for Us?

11y Shannon E. Denison

Are Cookies Good for Us?

Old question, new meaning, same answer. Read More

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Better Mobile Insights: Transcending Demographics and Raising the Standard of Audience Targeting
Media

Better Mobile Insights: Transcending Demographics and Raising the Standard ...

11y Shannon E. Denison

Better Mobile Insights: Transcending Demographics ...

The mobile channel affords us the ability to learn what resonates with consumers, allowing us to immediately convert these insights into dynamically m...

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