Content marketing done well should always incorporate an effective email marketing strategy. When it comes to building engagement with your target aud...
View articleSince platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...
View articleA few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleBetween ordering a meal, booking maintenance services, or replenishing office supplies, there’s no real limit to the types of e-commerce apps that mig...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleWithout the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Read Mo...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleWith the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing wa...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleAs social media giants like Facebook and Twitter experiment further with e-commerce, services like Venmo appear more and more to be the future of digi...
View articleSurprisingly or not, social media can provide legitimate business potential for brands who strategically embed the technology into their operational p...
View articleThe second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are...
View articleGiven the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate...
View articleNow that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...
View articleHaving direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple ...
View articleDoctors and hospitals that maintain a proactive social media presence, can capture and resolve patient issues to increase loyalty and satisfaction. Pa...
View articleWith a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the succes...
View articleWhile many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Read...
View articleThere's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller comp...
View articleHospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and bui...
View articleOver the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...
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