Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Read More...
View articleMarketing to people who have similar interests may carry a greater value proposition than marketing to those who don't, even though they may be social...
View articleThe real reason for the acquisition is that any site that moves people away from dependence on Facebook also chips away at its ability to sell ads, wh...
View articleSocial media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Read More...
View articleEven though interaction may not take place in real-time, marketers can leverage viewer interest by participating in program-related conversations and ...
View articleNiche networks run the gamut from celebrity fan sites to industry-specific business networks to philanthropic groups; the nexus of these communities i...
View articleOur focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes ...
View articleBlogging offers marketers multiple business benefits, not the least of which are SEO benefits and the ability to attract media attention. See how blog...
View articleHow are you leveraging the power that exists when you make a human connection? Read More...
View articleFour industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill. Read More...
View articleRather than coming straight out of the gate with a sales message, determine a genuine, authentic purpose that is consistent with your brand, contribut...
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