2012 Trends: Social Analytics and Optimizing Video Ads [Video]
Analytics

2012 Trends: Social Analytics and Optimizing Video Ads [Video]

12y Joe Nguyen

2012 Trends: Social Analytics and Optimizing Video...

More TV ad dollars will shift to optimizing video ads online. Read More...

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Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

12y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

13y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising
Analytics

Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

13y Joe Nguyen

Five Key Lessons Learned: Your Cheat Sheet to Digi...

This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Read More...

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Cookie Deletion: Why It Should Matter to Advertisers and Publishers
Analytics

Cookie Deletion: Why It Should Matter to Advertisers and Publishers

13y Joe Nguyen

Cookie Deletion: Why It Should Matter to Advertise...

Cookie deletion impacts your audience measurement and here's what you need to know. Read More...

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Is the Era of Web Mail Over?
Analytics

Is the Era of Web Mail Over?

13y Joe Nguyen

Is the Era of Web Mail Over?

Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...

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Social Networking: No Longer a Niche Market
Analytics

Social Networking: No Longer a Niche Market

13y Joe Nguyen

Social Networking: No Longer a Niche Market

Marketers that still consider social networking a niche market - it's time to wake up and face the data. Read More...

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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Analytics

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

13y Joe Nguyen

E-Commerce in Asia Pacific: Big Opportunity for a ...

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...

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Moving Beyond the Click - How Digital Advertising (Should) Work
Analytics

Moving Beyond the Click - How Digital Advertising (Should) Work

13y Joe Nguyen

Moving Beyond the Click - How Digital Advertising ...

What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget a...

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By the Numbers: Online Video Consumption in Asia
Analytics

By the Numbers: Online Video Consumption in Asia

14y Joe Nguyen

By the Numbers: Online Video Consumption in Asia

Online video goes mainstream in Asia Pacific. Read More...

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