Mobile In-Game Engagement in China and Jaguar Case Study
Asia

Mobile In-Game Engagement in China and Jaguar Case Study

12y Joshua Maa

Mobile In-Game Engagement in China and Jaguar Case...

Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Read More...

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How Mobile Can Help Promote Channel Sales
Asia

How Mobile Can Help Promote Channel Sales

13y Joshua Maa

How Mobile Can Help Promote Channel Sales

Harbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Read More...

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Is Mobile Web Marketing Dead Due To Mobile Apps?
Asia

Is Mobile Web Marketing Dead Due To Mobile Apps?

13y Joshua Maa

Is Mobile Web Marketing Dead Due To Mobile Apps?

Coca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...

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Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns
Asia

Chasing New Mobile Technology May Not Lead to the Best Ad Campaigns

13y Joshua Maa

Chasing New Mobile Technology May Not Lead to the ...

Here's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...

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Get Ready for Mobile In-App Ads
Asia

Get Ready for Mobile In-App Ads

13y Joshua Maa

Get Ready for Mobile In-App Ads

Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...

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Three Things to Consider Before Building a Branded Mobile App
Asia

Three Things to Consider Before Building a Branded Mobile App

13y Joshua Maa

Three Things to Consider Before Building a Branded...

Developing a branded app is a long-term investment. Consider these factors before you start. Read More...

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How to Create a Successful Cross-Media Mobile Campaign
Asia

How to Create a Successful Cross-Media Mobile Campaign

13y Joshua Maa

How to Create a Successful Cross-Media Mobile Camp...

As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Read More...

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How to Deliver an Engaging Mobile Campaign
Asia

How to Deliver an Engaging Mobile Campaign

13y Joshua Maa

How to Deliver an Engaging Mobile Campaign

We have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...

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How to Avoid Click Fraud in Mobile Marketing Campaigns
Asia

How to Avoid Click Fraud in Mobile Marketing Campaigns

13y Joshua Maa

How to Avoid Click Fraud in Mobile Marketing Campa...

Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...

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Mobile Marketing: From Concept to Practice
Asia

Mobile Marketing: From Concept to Practice

14y Joshua Maa

Mobile Marketing: From Concept to Practice

Are you still using conventional media planning methods to manage new digital media? Read More...

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