Leveraging China's most popular mobile racing game, Jaguar engaged gamers to launch its XKR model with success. Here's how. Read More...
View articleHarbin and Budweiser mobile apps serve as an effective sales tool for brand ambassadors in China. Here's how. Read More...
View articleCoca-Cola's Chinese New Year campaign is a good example of using mobile web to achieve higher than expected results. Read More...
View articleHere's how Nike and Starbucks use mobile technology to effectively reach out to Chinese consumers. Read More...
View articleMost smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Read More...
View articleDeveloping a branded app is a long-term investment. Consider these factors before you start. Read More...
View articleAs brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning. Read More...
View articleWe have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...
View articleImplementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...
View articleAre you still using conventional media planning methods to manage new digital media? Read More...
View article