Social Media Basics

Social Media Basics

12y Patrick Tam

Social Media Basics

Barrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Read More...

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Digital Parallel - E-Commerce and Retail Planning

Digital Parallel - E-Commerce and Retail Planning

12y Patrick Tam

Digital Parallel - E-Commerce and Retail Planning

You don't need to be a technologist to sell online. Here are eight reasons why. Read More...

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It's Cloudy Out There

It's Cloudy Out There

13y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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Hype vs. Reality - Part II

Hype vs. Reality - Part II

13y Patrick Tam

Hype vs. Reality - Part II

Group buying and Facebook are hype. Here's why. Read More

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Local Banks Are Very '90s With Digital Marketing

Local Banks Are Very '90s With Digital Marketing

13y Patrick Tam

Local Banks Are Very '90s With Digital Marketing

Banks are missing out on ways to leverage customers through digital marketing. Here's why. Read More...

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Getting Your Digital Marketing Basics Right

Getting Your Digital Marketing Basics Right

13y Patrick Tam

Getting Your Digital Marketing Basics Right

To avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Read More...

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Digital Marketing Trends: What's Hype? What's Reality?

Digital Marketing Trends: What's Hype? What's Reality?

13y Patrick Tam

Digital Marketing Trends: What's Hype? What's Real...

The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Read More...

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I'm a Digital Marketing Pro; I Don't Work in IT!

I'm a Digital Marketing Pro; I Don't Work in IT!

13y Patrick Tam

I'm a Digital Marketing Pro; I Don't Work in IT!

Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...

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How to Get Your Boss Excited About Analytics

How to Get Your Boss Excited About Analytics

13y Patrick Tam

How to Get Your Boss Excited About Analytics

To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...

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Why Usability Matters in Marketing

Why Usability Matters in Marketing

13y Patrick Tam

Why Usability Matters in Marketing

As new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers fe...

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Most Marketing Buzz Words Today Are at Least 10 Years Old

Most Marketing Buzz Words Today Are at Least 10 Years Old

13y Patrick Tam

Most Marketing Buzz Words Today Are at Least 10 Ye...

Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Read More...

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