The Importance of Responsive Web Design in 2013
Asia

The Importance of Responsive Web Design in 2013

11y RP Singh

The Importance of Responsive Web Design in 2013

Let's look at some advantages of using responsive web design for your business. Read More...

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Data Management Platforms in India - Keys to Success
Asia

Data Management Platforms in India - Keys to Success

11y RP Singh

Data Management Platforms in India - Keys to Succe...

DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...

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6 Ways to Perfect Your Content Strategy
Asia

6 Ways to Perfect Your Content Strategy

12y RP Singh

6 Ways to Perfect Your Content Strategy

With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Read More...

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Core Principles for Email Marketing in India
Asia

Core Principles for Email Marketing in India

12y RP Singh

Core Principles for Email Marketing in India

Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Read More...

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Waiting for That Year of Mobile - An Indian Perspective
Asia

Waiting for That Year of Mobile - An Indian Perspective

12y RP Singh

Waiting for That Year of Mobile - An Indian Perspe...

With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaig...

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In India, Social Media Is Not Always Social Enough
Asia

In India, Social Media Is Not Always Social Enough

12y RP Singh

In India, Social Media Is Not Always Social Enough

Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Read More...

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Demand-Side Platforms – Is India ready?
Asia

Demand-Side Platforms – Is India ready?

12y RP Singh

Demand-Side Platforms – Is India ready?

It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...

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2012: The Year of Content Marketing [Video]
Asia

2012: The Year of Content Marketing [Video]

12y RP Singh

2012: The Year of Content Marketing [Video]

Marketers will need access to good digital media content. Read More...

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Social Media for B2B Businesses: Missed Opportunity?
Asia

Social Media for B2B Businesses: Missed Opportunity?

12y RP Singh

Social Media for B2B Businesses: Missed Opportunit...

There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...

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The Six I-Principles of Digital Media Marketing
Asia

The Six I-Principles of Digital Media Marketing

13y RP Singh

The Six I-Principles of Digital Media Marketing

Consider these elements in digital planning to reach an increasingly fragmented media landscape. Read More...

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CPM vs. CPA! The Debate Will Never Die
Asia

CPM vs. CPA! The Debate Will Never Die

13y RP Singh

CPM vs. CPA! The Debate Will Never Die

Consider these factors when buying online media for branding or conversion. Read More...

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Media Planners Are an Endangered Species, But Don't Save Them!
Asia

Media Planners Are an Endangered Species, But Don't Save Them!

13y RP Singh

Media Planners Are an Endangered Species, But Don'...

The role of a media planner needs to evolve with today's increasingly fragmented digital landscape. Here are the skills you need to stay in the game. ...

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Forget Media Planning, Embrace Content Planning
Asia

Forget Media Planning, Embrace Content Planning

13y RP Singh

Forget Media Planning, Embrace Content Planning

Content can be created, bought, and borrowed; here's how. Read More...

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