In Search of a Golden Blend: Search + Social
Asia

In Search of a Golden Blend: Search + Social

13y Sara Ye

In Search of a Golden Blend: Search + Social

We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China. Read More...

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Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Asia

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

13y Sara Ye

Search Is a Gold Mine for Brand Advertisers, Can Y...

Half the battle is won when you select the right keywords; here's how. Read More...

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Brand Advertiser and Search in 2011
Asia

Brand Advertiser and Search in 2011

13y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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How Traffic From Hot Social Events Can Increase Relevance in Search
Asia

How Traffic From Hot Social Events Can Increase Relevance in Search

13y Sara Ye

How Traffic From Hot Social Events Can Increase Re...

If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Read More...

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Using Search Advertising in an Integrated Media Plan
Asia

Using Search Advertising in an Integrated Media Plan

14y Sara Ye

Using Search Advertising in an Integrated Media Pl...

Here's how SEM can amplify your marketing message across offline and online channels. Read More...

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