As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
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View articleAfter using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...
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View articleNomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...
View articleBrands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...
View articleWith the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...
View articleThe rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...
View articleIf consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...
View articleThe industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...
View articleEven pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...
View articleMy digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...
View articleIs multi-screening the new buzzword? A few tips to get you started. Read More...
View articleWith an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Read More...
View articleFacebook has started to lose some of its glitter. Here's why. Read More...
View articleHow fitness apps and are helping me to lead a healthier life. Read More...
View articleA marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Read More...
View articleMore people are watching network programs online. How are you adapting messages to this emerging trend? Read More...
View articleRunning a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Read Mo...
View articleJ&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...
View articleWriting a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Read Mo...
View articleInternet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...
View articleB2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industr...
View articleConsider these three takeaways from the demise of Borders and the future of book-retailing. Read More...
View articleFour lessons digital marketers can learn from this blockbuster game. Read More...
View articleConsider these three factors to make your brand stand out from the competition. Read More...
View articleFour takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Read More...
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