As we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleIn the New Year, TV buyers should take a close look at in-stream video and authenticated viewing. Read More...
View articleA look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleVideo is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-s...
View articleAs back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded con...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleNow that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability...
View articleThe introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Read More...
View articleConsumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleViewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile vide...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleEspecially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will rea...
View articleInnovations include customizable interactivity, dynamic ad stitching and live streaming. Read More...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleFor marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign met...
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