Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleAmazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleA look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Read More...
View articleThese resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...
View articleIn this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleIf you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleA look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
View articleJust a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Read Mo...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleA look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Read More...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleKeep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleReddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ...
View articlePortent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Read More...
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