Start-Up Challenges for Marketers
Asia

Start-Up Challenges for Marketers

9y Chris Pile

Start-Up Challenges for Marketers

Stand out from your competitors in the start-up world by identifying with your customers to help them solve problems. Read More...

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ROI: The Tough Questions
Acquisition

ROI: The Tough Questions

10y Chris Pile

ROI: The Tough Questions

There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Read More...

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A Big Data Hype Filter for B2B Marketers
Asia

A Big Data Hype Filter for B2B Marketers

10y Chris Pile

A Big Data Hype Filter for B2B Marketers

As B2B marketers, we need to understand what Big Data can help us accomplish, and also what its shortcomings may be. Here are some questions to ask yo...

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Beyond Storytelling
Asia

Beyond Storytelling

10y Chris Pile

Beyond Storytelling

Storytelling for companies is outmoded, according to Ty Montague, who advocates "storydoing" as the way forward. Read More...

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How Not to Waste Your Marketing Budget
Analytics

How Not to Waste Your Marketing Budget

10y Chris Pile

How Not to Waste Your Marketing Budget

You need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your mar...

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