The Dreaded GRP

The Dreaded GRP

12y Jeremy Lockhorn

The Dreaded GRP

It's time to make peace with the fact that adopting the GRP for digital video is a critical step toward evolving the metric. Read More...

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Live TV Flight

Live TV Flight

12y Jeremy Lockhorn

Live TV Flight

Choice, control, and general on-demand access are becoming the expectation rather than the exception. Read More...

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5 Trends Shaping the Mobile Market

5 Trends Shaping the Mobile Market

12y Jeremy Lockhorn

5 Trends Shaping the Mobile Market

Opportunities for marketers to connect with their audiences on mobile devices this year. Read More...

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Converged TV: 8 Predictions

Converged TV: 8 Predictions

12y Jeremy Lockhorn

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...

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The Art of Mobile Multitasking

The Art of Mobile Multitasking

12y Jeremy Lockhorn

The Art of Mobile Multitasking

What are consumers doing on their mobile devices while watching TV? Read More...

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Thank You, Steve

Thank You, Steve

12y Jeremy Lockhorn

Thank You, Steve

One of the most rewarding and inspiring moments of my career came from one word. Read More...

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Is TV Addressability DOA?

Is TV Addressability DOA?

13y Jeremy Lockhorn

Is TV Addressability DOA?

Three complications that arise from addressable TV and what to do about it. Read More...

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Microsoft Kinect: A Massively Disruptive Platform

Microsoft Kinect: A Massively Disruptive Platform

13y Jeremy Lockhorn

Microsoft Kinect: A Massively Disruptive Platform

Motion-sensing technology holds tremendous promise for entertainment experiences, marketing and more. Read More...

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3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

13y Jeremy Lockhorn

3 Reasons AirPlay Mirroring Is the Most Important ...

Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Read More...

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A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

13y Jeremy Lockhorn

A 2D Barcode Killer, SoLoMo Apps, and Kinect Hacks

A look at the trends and technologies that could change customer engagement. Read More...

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The Expectation Epidemic

The Expectation Epidemic

13y Jeremy Lockhorn

The Expectation Epidemic

Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Read More...

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The Missed Opportunity With Mobile

The Missed Opportunity With Mobile

13y Jeremy Lockhorn

The Missed Opportunity With Mobile

Focusing entirely on the "out and about" consumer misses a significant opportunity. Read More...

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CES 2011 Highlights

CES 2011 Highlights

13y Jeremy Lockhorn

CES 2011 Highlights

A look at two trends that have significant implications for marketers. Read More...

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Can Digital Save OOH?

Can Digital Save OOH?

13y Jeremy Lockhorn

Can Digital Save OOH?

Digital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Read More...

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Wicked Cool DOOH: 6 Examples

Wicked Cool DOOH: 6 Examples

13y Jeremy Lockhorn

Wicked Cool DOOH: 6 Examples

Six innovative examples of digital out-of-home marketing experiences. Read More...

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Strikin' It Rich - The Mobile Rich Media Revolution

Strikin' It Rich - The Mobile Rich Media Revolution

14y Jeremy Lockhorn

Strikin' It Rich - The Mobile Rich Media Revolutio...

Nine examples of agencies and marketers leveraging mobile rich media, such as full-page interstitials, expanding ads, page takeovers, and streaming vi...

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6 Reasons Why Retailers Must Adopt Mobile Marketing

6 Reasons Why Retailers Must Adopt Mobile Marketing

14y Jeremy Lockhorn

6 Reasons Why Retailers Must Adopt Mobile Marketin...

Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...

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5 Ways to Put Video to Work for Your Brand

5 Ways to Put Video to Work for Your Brand

14y Jeremy Lockhorn

5 Ways to Put Video to Work for Your Brand

Important lessons to be learned when planning a social video strategy. Read More...

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Digitalization of Grocery Shopping

Digitalization of Grocery Shopping

14y Jeremy Lockhorn

Digitalization of Grocery Shopping

Four examples of how mobile apps and devices are changing the way we shop. Read More...

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Digitalization of Retail

Digitalization of Retail

14y Jeremy Lockhorn

Digitalization of Retail

A look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Read More...

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CTIA 2010: Innovations in Mobile

CTIA 2010: Innovations in Mobile

14y Jeremy Lockhorn

CTIA 2010: Innovations in Mobile

Faster wireless mobile service and stunning smartphones will bring new opportunities for brands and retailers. Read More...

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Digital Signage Awesomeness

Digital Signage Awesomeness

14y Jeremy Lockhorn

Digital Signage Awesomeness

Ongoing technology advances make the digital signage space all the more interesting for marketers. Read More...

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Seven Signs of the Desktop Web Apocalypse

Seven Signs of the Desktop Web Apocalypse

14y Jeremy Lockhorn

Seven Signs of the Desktop Web Apocalypse

Has Web access migrated from desktop toward mobile? Here are seven signs that the end is near for Web on the desktop. Read More...

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Tablets, 4G Technology, and E-readers at CES

Tablets, 4G Technology, and E-readers at CES

14y Jeremy Lockhorn

Tablets, 4G Technology, and E-readers at CES

A look at the best innovations to come out of the Las Vegas tech tradeshow. Read More...

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Digital Out-of-Home Landscape Brief

Digital Out-of-Home Landscape Brief

14y Jeremy Lockhorn

Digital Out-of-Home Landscape Brief

DOOH advertising is dynamic and fragmented. Get the low down on this rapidly evolving space. Read More...

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Mobile Marketing's Quagmire

Mobile Marketing's Quagmire

14y Jeremy Lockhorn

Mobile Marketing's Quagmire

While it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Re...

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Where Search Marketing Comes Up Short

Where Search Marketing Comes Up Short

15y Jeremy Lockhorn

Where Search Marketing Comes Up Short

How can marketers reach consumers who don't know what they are looking for? Read More...

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