Winning in Online Advertising in a Down Economy

Winning in Online Advertising in a Down Economy

15y Eric Picard

Winning in Online Advertising in a Down Economy

Providing a means to preserve revenue and margins, increase efficiency, or reduce costs always has a place -- especially when times are tough. Read Mo...

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Appearing Soon in an Ad Near You

Appearing Soon in an Ad Near You

16y Eric Picard

Appearing Soon in an Ad Near You

Imagine this: ads featuring you, your kid, and your ex-girlfriend! Why it's not as far-fetched as it seems. Read More...

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Why Search Doesn't Really Matter

Why Search Doesn't Really Matter

16y Eric Picard

Why Search Doesn't Really Matter

Rules that exist for search advertising don't necessarily apply to other media. Here's why. Read More...

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Supply and Demand in Online Advertising

Supply and Demand in Online Advertising

16y Eric Picard

Supply and Demand in Online Advertising

What's wrong with today's approach to buying and selling online display advertising -- and a proposal for change. Read More...

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Counting the Streams in a New Media Age

Counting the Streams in a New Media Age

16y Eric Picard

Counting the Streams in a New Media Age

Media distribution is becoming fragmented much quicker than the currency can handle. Read More...

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Is an Impression a Commodity?

Is an Impression a Commodity?

16y Eric Picard

Is an Impression a Commodity?

At what point does the delivery vehicle for digital advertising move from being a premium good to being a raw commodity? Read More...

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Media Agencies vs. Ad Networks

Media Agencies vs. Ad Networks

16y Eric Picard

Media Agencies vs. Ad Networks

As an advertiser, why would you buy from an ad network that can mark up inventory to any amount it likes? Read More...

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The Future of Advertising: A Conversation With Jeff Einstein, Part 2

The Future of Advertising: A Conversation With Jeff Einstein, Part 2

16y Eric Picard

The Future of Advertising: A Conversation With Jef...

Is the obsession with ROI an exercise in arrogance? Last of a series. Read More...

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The Future of Advertising: A Conversation With Jeff Einstein, Part 1

The Future of Advertising: A Conversation With Jeff Einstein, Part 1

16y Eric Picard

The Future of Advertising: A Conversation With Jef...

Is the obsession with ROI an exercise in arrogance? Part one of a series. Read More...

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Managing Your Career in Digital Advertising

Managing Your Career in Digital Advertising

16y Eric Picard

Managing Your Career in Digital Advertising

Today's online advertising jobs will translate into leadership roles for all advertising within the next decade. Read More...

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Why Local Ads Aren't Coming Online

Why Local Ads Aren't Coming Online

16y Eric Picard

Why Local Ads Aren't Coming Online

Blame it on creative production and a lack of online inventory. Read More...

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Counting the Streams in a New Media Age

Counting the Streams in a New Media Age

16y Eric Picard

Counting the Streams in a New Media Age

Media distribution is becoming fragmented much quicker than the currency can handle. Read More...

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Are Analysts Wrong About Online Ad Growth?

Are Analysts Wrong About Online Ad Growth?

16y Eric Picard

Are Analysts Wrong About Online Ad Growth?

Analysts attribute revenue to the online ad industry in the wrong way. There's a better model. Read More...

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The Left Brain and Right Brain at War

The Left Brain and Right Brain at War

16y Eric Picard

The Left Brain and Right Brain at War

Despite technology advances, the advertising business will remain incredibly creative. Read More...

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Automating the Ad Agencies

Automating the Ad Agencies

17y Eric Picard

Automating the Ad Agencies

Agencies must find a way to scale their businesses, grow margins, and add significant value to the ecosystem. Read More...

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Search as a Branding Vehicle

Search as a Branding Vehicle

17y Eric Picard

Search as a Branding Vehicle

How search might work for brand advertisers. Read More

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Ad Exchanges Are the Future

Ad Exchanges Are the Future

17y Eric Picard

Ad Exchanges Are the Future

Ad exchanges are where advertising's promise will be realized. This means new roles for buyers, publishers, and ad sales. Read More...

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Starting a Company in the Ad Ecosystem

Starting a Company in the Ad Ecosystem

17y Eric Picard

Starting a Company in the Ad Ecosystem

A better formula for starting -- and selling -- an ad tech company. Read More...

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Advertising on the Surface

Advertising on the Surface

17y Eric Picard

Advertising on the Surface

New technology from Microsoft just might change the world of online advertising as we know it. Read More...

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Paid Search Doesn't Scale for Brand Advertisers

Paid Search Doesn't Scale for Brand Advertisers

17y Eric Picard

Paid Search Doesn't Scale for Brand Advertisers

Paid search is successful because it's a self-generating pool of highly targeted inventory that converts very well. But why doesn't it work for brand ...

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Ad Serving 101, Revised

Ad Serving 101, Revised

17y Eric Picard

Ad Serving 101, Revised

Time for an update to the introductory course. Read More

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Advertising's Toughest Tech Problems, Part 2

Advertising's Toughest Tech Problems, Part 2

17y Eric Picard

Advertising's Toughest Tech Problems, Part 2

Big, hairy tech problems that could break the back of online advertising. Last of a series. Read More...

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What If We Don't Get Digital Advertising to Scale?

What If We Don't Get Digital Advertising to Scale?

17y Eric Picard

What If We Don't Get Digital Advertising to Scale?

Digital advertising isn't scaling. If this isn't fixed in the very near future, it could kill the industry. Read More...

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Advertising's Toughest Tech Problems, Part 1

Advertising's Toughest Tech Problems, Part 1

17y Eric Picard

Advertising's Toughest Tech Problems, Part 1

Big, hairy tech problems that could break the back of online advertising. First of a series. Read More...

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How to Succeed in Emerging Media

How to Succeed in Emerging Media

17y Eric Picard

How to Succeed in Emerging Media

Bringing a cool new ad technology to market? Read this first. Read More...

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Content Distribution: The Final Media Revolution

Content Distribution: The Final Media Revolution

17y Eric Picard

Content Distribution: The Final Media Revolution

We're on the cusp of a media revolution to end all media revolutions. The new world will be ad funded. Read More...

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How TV Is Killing Itself by Accident

How TV Is Killing Itself by Accident

18y Eric Picard

How TV Is Killing Itself by Accident

Selling by impression has a much higher yield online, but the networks have yet to figure that out. Read More...

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