The Importance of the :05 Video Ad
Marketing

The Importance of the :05 Video Ad

18y Eric Picard

The Importance of the :05 Video Ad

Why the up-and-coming format is such an important development. Read More...

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Internet Video: Imploding or Exploding?
Marketing

Internet Video: Imploding or Exploding?

18y Eric Picard

Internet Video: Imploding or Exploding?

Want the Internet video market to grow? There are a few things to address first. Read More...

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AJAX Counting Nightmares
Marketing

AJAX Counting Nightmares

18y Eric Picard

AJAX Counting Nightmares

Recommendations for dealing with the unique counting issues AJAX produces. Read More...

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How to Succeed in Emerging Media
Marketing

How to Succeed in Emerging Media

18y Eric Picard

How to Succeed in Emerging Media

Bringing a cool new ad technology to market? Read this first. Read More...

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The Emerging Digital Media Landscape
Marketing

The Emerging Digital Media Landscape

18y Eric Picard

The Emerging Digital Media Landscape

What's next for Web, TV, mobile, and in-game advertising? Read More...

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Home Networking over Power Lines
Marketing

Home Networking over Power Lines

18y Eric Picard

Home Networking over Power Lines

A new bridging technology could shift the way people think about media consumption. Read More...

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Stretching Out: Technology and Advertising in 2010
Marketing

Stretching Out: Technology and Advertising in 2010

18y Eric Picard

Stretching Out: Technology and Advertising in 2010

Video on cereal boxes, and other interactive advertising predictions for 2010. Read More...

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Will AJAX Scrub IAB Impression Guidelines?
Marketing

Will AJAX Scrub IAB Impression Guidelines?

18y Eric Picard

Will AJAX Scrub IAB Impression Guidelines?

Digital advertising changes incredibly fast. Has AJAX already made the IAB's impression guidelines obsolete? Read More...

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Art of the Start: Taking Advantage of Rising Tides
Marketing

Art of the Start: Taking Advantage of Rising Tides

19y Eric Picard

Art of the Start: Taking Advantage of Rising Tides

Thinking about a tech startup? Check out these 10 tips. Read More...

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The Emerging Digital Media Landscape
Marketing

The Emerging Digital Media Landscape

19y Eric Picard

The Emerging Digital Media Landscape

What's next for Web, TV, mobile, and in-game advertising? Read More...

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A Second Chance for a 3-D Virtual Reality?
Marketing

A Second Chance for a 3-D Virtual Reality?

19y Eric Picard

A Second Chance for a 3-D Virtual Reality?

A 1992 vision of the Internet may be coming true at last. Read More...

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On-Demand TV Will Increase Ad Revenue
Marketing

On-Demand TV Will Increase Ad Revenue

19y Eric Picard

On-Demand TV Will Increase Ad Revenue

Things look anything but bleak for TV advertising. Read More...

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Where's Digital Advertising Headed?
Marketing

Where's Digital Advertising Headed?

19y Eric Picard

Where's Digital Advertising Headed?

It's not about the Web anymore. All media are becoming digital. Read More...

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We Don't Need No Stinkin' Cookies! (Or Do We?)
Marketing

We Don't Need No Stinkin' Cookies! (Or Do We?)

19y Eric Picard

We Don't Need No Stinkin' Cookies! (Or Do We?)

Best cookie practices, when deletion is cause for concern, and what the future holds for cookies. Read More...

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Frequency Distribution and Fruit
Marketing

Frequency Distribution and Fruit

19y Eric Picard

Frequency Distribution and Fruit

Many impressions are delivered to a small part of the audience, and a few impressions are delivered to a large part of the audience. It's an inefficie...

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Is CPA Dying?
Marketing

Is CPA Dying?

19y Eric Picard

Is CPA Dying?

All indicators point to an era of online brand advertising. Read More

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Interpreting the IAB Measurement Guidelines
Marketing

Interpreting the IAB Measurement Guidelines

19y Eric Picard

Interpreting the IAB Measurement Guidelines

There's been a lot of misunderstanding regarding the measurement guidelines. Here's some clarification. Read More...

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A Declaration of Dependence
Marketing

A Declaration of Dependence

19y Eric Picard

A Declaration of Dependence

For this columnist, it's going to be a very new year indeed. Read More...

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The Inconvenience of Privacy
Marketing

The Inconvenience of Privacy

19y Eric Picard

The Inconvenience of Privacy

Privacy comes down to convenience and security. Take care of those, and privacy will take care of itself. Read More...

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Media's Believe-It-or-Not Future
Marketing

Media's Believe-It-or-Not Future

20y Eric Picard

Media's Believe-It-or-Not Future

We consume traditional media primarily in a linear fashion. In the future, we'll consume media any way we like. Read More...

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Let's Use Percentage of Audience to Buy and Sell Media
Marketing

Let's Use Percentage of Audience to Buy and Sell Media

20y Eric Picard

Let's Use Percentage of Audience to Buy and Sell M...

Could buying and selling based on audience (instead of impressions) solve online inventory problems? Read More...

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The Consumer Is Taking Control of Advertising
Marketing

The Consumer Is Taking Control of Advertising

20y Eric Picard

The Consumer Is Taking Control of Advertising

Consumers control their media consumption and exposure to advertising. Get used to it. Read More...

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The Ad Inventory Dilemma
Marketing

The Ad Inventory Dilemma

20y Eric Picard

The Ad Inventory Dilemma

What can publishers do to reduce ad clutter, but not raise prices for inventory astronomically? Read More...

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The State of Ad Serving
Marketing

The State of Ad Serving

20y Eric Picard

The State of Ad Serving

Discrepancies, inventory control, and rich media issues in ad serving. Read More...

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The Inconvenience of Privacy
Marketing

The Inconvenience of Privacy

20y Eric Picard

The Inconvenience of Privacy

Privacy comes down to convenience and security. Take care of those, and privacy will take care of itself. Read More...

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Why Do People Find You "Creepy" and "Annoying"?
Marketing

Why Do People Find You "Creepy" and "Annoying"?

20y Eric Picard

Why Do People Find You "Creepy" and "Annoying"?

The playgroup as online advertising focus group. Read More...

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Solve Marketing Channel Conflict
Marketing

Solve Marketing Channel Conflict

20y Eric Picard

Solve Marketing Channel Conflict

What aspects of your online marketing work? In tandem with which others? How to get started with deep analytics. Read More...

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