Jeanne Jennings

Email Marketing Strategy Consultant

Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.

RECENT ARTICLES BY JEANNE JENNINGS

Boosting Revenue From Email

Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. May 14, 2012

Revising the Welcome Message

A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1... April 30, 2012

Boosting Your Conversion Rates

Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages... April 16, 2012

The Honeymoon Effect

How can you add new subscribers of good quality to your list on a regular basis? April 2, 2012

How Effective Is Your Online Email Sign-Up?

Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. March 19, 2012

List Growth: Optimizing Your Online Email Sign-Up

Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. March 5, 2012

Trends and Benchmarks in Click-Through Rate by Message Type

Data that proves that editorial messages should be an important part of your email marketing mix. February 20, 2012