Jeanne Jennings

Jeanne Jennings

Managing Director, Digital Marketing

Digital Prism Advisors

Digital Prism Advisors

Jeanne Jennings is a recognized expert in the email marketing industry and managing director of digital marketing for Digital Prism Advisors. She has more than 20 years of experience in the email and online marketing and product development world. Jeanne's direct-response approach to digital strategy, tactics, and creative direction helps organizations make their online marketing initiatives more effective and more profitable. Digital Prism Advisors helps established businesses unlock significant growth and revenue opportunities in the digital marketplace; our clients learn to develop and implement successful digital strategies, leveraging data and technology to better meet bottom line goals. Want to learn more? Check out Jeanne's blog and Digital Prisim Advisors.

RECENT ARTICLES BY JEANNE JENNINGS

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Email Newsletters Done Right: Tips From The Skimm

Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

opt-in-email

Double Opt-In: Then, Now, and When It’s a Best Practice

Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

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Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

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Is Living Social Overly Dependent on Email?

Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because... Comments

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Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

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Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments

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Relationships, Conversations, Listening, and Email Marketing

Nov 10, 2014 - Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Comments

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Two Critical But Often Overlooked Email Marketing Metrics

Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics... Comments

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11 Simple Changes That Would Improve This Email: Gentle Critique

Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

emailcampaign

Email Newsletters: Work Smarter, Not Harder

Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to... Comments

email-bomb

Do Not Reply to This Email

Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

emailcampaign

The Best and Worst Words to Use in Subject Lines – New Research

Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

emailcampaign

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open... Comments

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Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email... Comments

emailcampaign

A Half-Dozen Email Marketing Influencers You Should Be Reading

Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

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2 Industry Organizations Every Email Marketer Should Join

Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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CASL’s Impact on Email Marketers

Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare... Comments

responsivedesign

Responsive Design and Coding for Non-Techies

May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding... Comments

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Strategic Testing: Tips for Success and Sources of Inspiration

May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

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Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through... Comments

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Tips for Designing Email for Google’s New Promotions Tab Grid View

Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which... Comments

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