Jeanne Jennings

Email Marketing Strategy Consultant

Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.

RECENT ARTICLES BY JEANNE JENNINGS

The Honeymoon Effect

How can you add new subscribers of good quality to your list on a regular basis? February 6, 2012

Should You Be Concerned About the Security of Your Email List?

It's time to have your own internal guidelines to protect the data on your email lists, even if you're only collecting email addresses. January 23, 2012

Trends and Benchmarks in Click-Through Rate by Message Type

Data that proves that editorial messages should be an important part of your email marketing mix. January 9, 2012

Blacklists and Filtering: The Email Marketer's Best Friends

When your email isn't delivered because it's perceived to be spam, it can be a nightmare. But imagine a world without blacklists and filtering…and you... December 27, 2011

Recognition, Relationship, and Reward

Trends and benchmarks in open rate by message type. December 12, 2011

Do Opt-In Lists Really Perform Better Than Opt-Out?

A case study that shows how opt-out lists performed compared to opt-in lists. November 28, 2011

B2C Success for the 2011 Holiday Season With Email and Social Media

Statistics, trends, and tips to help you get the best results from your holiday email marketing. October 31, 2011