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Jeanne Jennings

Jeanne Jennings

Email Marketing Strategy Consultant

JeanneJennings.com, Inc.

Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.

RECENT ARTICLES BY JEANNE JENNINGS

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15 Types of Email Marketing Tests You Should Be Doing

Apr 1, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

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Case Study: 30 Percent Increase in Email List Growth

Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost... Comments

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Choosing a Benchmark for Your Email Marketing Efforts

Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments

Case Study: Triple Your ROI With Smart List Management

Feb 4, 2013 - By looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Comments

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Tips for Success With Third-Party Email Marketing

Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments

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Case Study: Subject Line Testing, but Which One Won?

Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner... Comments

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How to Create a Template to Track Key Email Marketing Metrics

Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments

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Do Not Reply to This Email

Dec 10, 2012 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

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Reach More Consumers With a Welcome Series

Nov 26, 2012 - The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to... Comments

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Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer

Oct 15, 2012 - The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Comments

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Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It

Oct 1, 2012 - A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company... Comments

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Sourcing Quality Editorial Content for Email Newsletters

Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options... Comments

Driving Traffic With Your Email Newsletter

Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments

Soft vs. Strategic Testing to Improve Email Performance

Jul 9, 2012 - How strategic testing allows you to work smarter, not harder. Comments

Boosting Revenue From Email

May 14, 2012 - Three takeaways from an e-newsletter event that will help make your email marketing more effective and profitable. Comments

Revising the Welcome Message

Apr 30, 2012 - A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1... Comments

Boosting Your Conversion Rates

Apr 16, 2012 - Every email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email messages... Comments

The Honeymoon Effect

Apr 2, 2012 - How can you add new subscribers of good quality to your list on a regular basis? Comments

How Effective Is Your Online Email Sign-Up?

Mar 19, 2012 - Changes you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Comments

List Growth: Optimizing Your Online Email Sign-Up

Mar 5, 2012 - Small changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Comments

Trends and Benchmarks in Click-Through Rate by Message Type

Feb 20, 2012 - Data that proves that editorial messages should be an important part of your email marketing mix. Comments

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