Jeanne Jennings

Jeanne Jennings

Consultant, Email Marketing Strategy

JeanneJennings.com

JeanneJennings.com

Jeanne Jennings is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She has more than 20 years of experience in the email and online marketing and product development world. Jeanne's direct-response approach to email strategy, tactics, and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include: ConsumerReports.org, FDANews, Hasbro, PRWeb, Scholastic, Verizon, and WeightWatchers. Want to learn more? Check out her blog.

RECENT ARTICLES BY JEANNE JENNINGS

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11 Simple Changes That Would Improve This Email: Gentle Critique

Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

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Email Newsletters: Work Smarter, Not Harder

Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to... Comments

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Do Not Reply to This Email

Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

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The Best and Worst Words to Use in Subject Lines – New Research

Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

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Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open... Comments

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Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email... Comments

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A Half-Dozen Email Marketing Influencers You Should Be Reading

Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

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2 Industry Organizations Every Email Marketer Should Join

Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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CASL’s Impact on Email Marketers

Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare... Comments

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Responsive Design and Coding for Non-Techies

May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding... Comments

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Strategic Testing: Tips for Success and Sources of Inspiration

May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

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Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through... Comments

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Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which... Comments

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Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for... Comments

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How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad... Comments

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Using Personalization to Boost Email Performance: 4 Tips for Success

Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns... Comments

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Effective Email Creative is More than Just Creative

Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than... Comments

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Email Performance Testing: Look at the Trees – and the Forest

Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

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5 Tips for Online Surveys that Build Relationships and Drive Sales

Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company... Comments

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Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers... Comments

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E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump... Comments

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