Jeanne Jennings

Jeanne Jennings

Consultant, Email Marketing Strategy

JeanneJennings.com

JeanneJennings.com

Jeanne Jennings is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). She has more than 20 years of experience in the email and online marketing and product development world. Jeanne's direct-response approach to email strategy, tactics, and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include: ConsumerReports.org, FDANews, Hasbro, PRWeb, Scholastic, Verizon, and WeightWatchers. Want to learn more? Check out her blog.

RECENT ARTICLES BY JEANNE JENNINGS

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#9 Most Read Article of 2014: Tips for Designing Email for Google’s New Promotions Tab Grid View

Dec 25, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which... Comments

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Is Living Social Overly Dependent on Email?

Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because... Comments

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Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

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Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments

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Relationships, Conversations, Listening, and Email Marketing

Nov 10, 2014 - Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Comments

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Two Critical But Often Overlooked Email Marketing Metrics

Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics... Comments

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11 Simple Changes That Would Improve This Email: Gentle Critique

Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

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Email Newsletters: Work Smarter, Not Harder

Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to... Comments

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Do Not Reply to This Email

Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

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The Best and Worst Words to Use in Subject Lines – New Research

Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

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Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open... Comments

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Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email... Comments

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A Half-Dozen Email Marketing Influencers You Should Be Reading

Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

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2 Industry Organizations Every Email Marketer Should Join

Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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CASL’s Impact on Email Marketers

Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare... Comments

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Responsive Design and Coding for Non-Techies

May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding... Comments

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Strategic Testing: Tips for Success and Sources of Inspiration

May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

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Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through... Comments

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Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for... Comments

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How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad... Comments

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Using Personalization to Boost Email Performance: 4 Tips for Success

Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns... Comments

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