Marketing News & Expert Advice
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Jeanne Jennings is a leading authority and independent consultant with over 15 years of experience in the e-mail and online realm. She specializes in all aspects of e-mail marketing and publishing, from strategy through design and metrics analysis. Jeanne works with medium- to enterprise-sized organizations and is expert at helping her clients become more effective and more profitable online. She is the author of "The Email Marketing Kit: The Ultimate Email Marketer’s Bible" (SitePoint, 2007) and publisher of "The Jennings Report," a free e-mail newsletter for online marketing professionals. Visit her online at JeanneJennings.com.
RECENT ARTICLES BY JEANNE JENNINGS
The Importance of Data Trees
Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments
Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter
Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments
15 Types of Email Marketing Tests You Should Be Doing
Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments
Email Benchmarks: Highest Open Rates in Years
Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments
Email Newsletters, Tables of Contents, and Improved Engagement
Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments
Leveraging the Revenue Value of Your Email List
Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments
Email Acquisition Tactics From a 'List First' Company
Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email... Comments
The Key to More Successful Email Campaigns: Time
May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments
Case Study: Subject Line Retest Generates a 19% Lift in Conversions
Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments
Case Study: 30 Percent Increase in Email List Growth
Mar 4, 2013 - Take a look at where your email sign-up call-to-action appears and, if it's below the fold, test making it more prominent and see what kind of a boost... Comments
Choosing a Benchmark for Your Email Marketing Efforts
Feb 18, 2013 - A look at 12 available benchmarks you can evaluate to compare your own email campaigns against. Comments
Tips for Success With Third-Party Email Marketing
Jan 21, 2013 - Thinking of marketing to a third-party list? Here are a few tips you may want to check out first. Comments
Case Study: Subject Line Testing, but Which One Won?
Jan 7, 2013 - Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner... Comments
How to Create a Template to Track Key Email Marketing Metrics
Dec 24, 2012 - Don't overwhelm senior executives with too much information in your daily and weekly reports. Comments
Do Not Reply to This Email
Dec 10, 2012 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments
Reach More Consumers With a Welcome Series
Nov 26, 2012 - The key to a successful welcome series is the content of the message and how effective it is at driving readers to the action that you want them to... Comments
Spam, Strippers, and How to Be a ‘White Hat’ Email Marketer
Oct 15, 2012 - The damage that egregious spam and gray area practices do to the industry translates into a less effective marketing channel for all of us. Comments
Quality Assurance: It's a Dirty Job, but Somebody's Got to Do It
Oct 1, 2012 - A solid proofing and quality assurance process is critical to making sure that your email marketing supports your business goals and presents your company... Comments
Sourcing Quality Editorial Content for Email Newsletters
Aug 6, 2012 - Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options... Comments
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