4 tips for growing your email list with opt-in

Nov 25, 2015 - By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for... Comments


5 keys to success with triggered email campaigns

Nov 9, 2015 - The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more... Comments


The real value of loyalty programs: data

Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse... Comments


5 Tips for Making Your Migration to a New MAP as Painless as Possible

Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system... Comments


3 Ways to Grow Your Opt-In Email List for Free

Sep 9, 2015 - Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list... Comments


LinkedIn is Sending Less Email – Should You?

Aug 4, 2015 - LinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging... Comments


Is It Smart Digital Marketing - Or Is It Creepy?

Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and... Comments


Just Add Data to Boost Your Email and Digital Marketing Performance

May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments


Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

Apr 13, 2015 - Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Comments


Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments


Creating the Perfect Email/Digital Marketing Program for Your Organization

Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments


Strategic Resends: Working Smarter, Not Harder

Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments


Email Newsletters Done Right: Tips From The Skimm

Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments


Double Opt-In: Then, Now, and When It’s a Best Practice

Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments


Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments


Is Living Social Overly Dependent on Email?

Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because... Comments


Cyber Monday Review: High-Frequency Programs From and Keep

Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments


Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments


Relationships, Conversations, Listening, and Email Marketing

Nov 10, 2014 - Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Comments


Two Critical But Often Overlooked Email Marketing Metrics

Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics... Comments


11 Simple Changes That Would Improve This Email: Gentle Critique

Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

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