RECENT ARTICLES BY JEANNE JENNINGS

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Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through... Comments

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Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which... Comments

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Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for... Comments

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How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad... Comments

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Using Personalization to Boost Email Performance: 4 Tips for Success

Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns... Comments

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Effective Email Creative is More than Just Creative

Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than... Comments

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Email Performance Testing: Look at the Trees – and the Forest

Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

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5 Tips for Online Surveys that Build Relationships and Drive Sales

Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company... Comments

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Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers... Comments

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E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump... Comments

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Email Marketing Successes with Revenue Per Email Measurement

Oct 28, 2013 - Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success... Comments

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Key Elements of a Realistic Attribution Model

Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

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The Importance of Data Trees

Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

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Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

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15 Types of Email Marketing Tests You Should Be Doing

Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

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Email Benchmarks: Highest Open Rates in Years

Jul 22, 2013 - If your programs are in line with or surpassing industry trends, that's good; if they aren't, it's an area ripe for testing. Comments

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Email Newsletters, Tables of Contents, and Improved Engagement

Jul 8, 2013 - Why it's important for your email newsletter to include a table of contents. Comments

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Leveraging the Revenue Value of Your Email List

Jun 24, 2013 - An analysis that will help you stop spending money for lower-quality new subscribers and ramp up your telemarketing efforts. Comments

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Email Acquisition Tactics From a 'List First' Company

Jun 10, 2013 - Why you should avoid being like this company and always practice tactics that include permission if you want to increase your lifetime value of an email... Comments

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The Key to More Successful Email Campaigns: Time

May 13, 2013 - If you want to have more effective email marketing make sure your production schedule allows enough time to develop great creative. Comments

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Case Study: Subject Line Retest Generates a 19% Lift in Conversions

Apr 15, 2013 - The next time a test is inconclusive and/or doesn't seem to make sense, do a retest. Comments

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