RECENT ARTICLES BY JEANNE JENNINGS

email-testing

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email... Comments

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A Half-Dozen Email Marketing Influencers You Should Be Reading

Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

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2 Industry Organizations Every Email Marketer Should Join

Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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CASL’s Impact on Email Marketers

Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare... Comments

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Responsive Design and Coding for Non-Techies

May 29, 2014 - Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding... Comments

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Strategic Testing: Tips for Success and Sources of Inspiration

May 12, 2014 - Testing is extremely important for a successful email campaign, so here are some tips to make sure you're testing in the right ways. Comments

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Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through... Comments

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Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Mar 31, 2014 - The newest change to Google's Promotions tab introduces a grid view that ultilizes images to help users decide which emails they want to open and which... Comments

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Are You Over-Selling? Tips for Networking, Email, Websites, and Social Media Interactions

Mar 17, 2014 - There's a fine line between engaging a potential customer and completely over-selling. The key to not over-selling lies in setting realistic goals for... Comments

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How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

Mar 3, 2014 - The email marketing world has been abuzz with the news of Gmail adding a prominent unsubscribe link to their emails - is this a good thing or a bad... Comments

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Using Personalization to Boost Email Performance: 4 Tips for Success

Feb 3, 2014 - There's a line between constructive and creepy, but when done correctly, email personalization can boost the performance of your email marketing campaigns... Comments

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Effective Email Creative is More than Just Creative

Jan 21, 2014 - If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than... Comments

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Email Performance Testing: Look at the Trees – and the Forest

Dec 23, 2013 - In email testing, many marketers tend to focus on the trees, not the entire forest. Columnist Jeanne Jennings shares insight from a client case study. Comments

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5 Tips for Online Surveys that Build Relationships and Drive Sales

Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company... Comments

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Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

Nov 25, 2013 - ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers... Comments

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E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006

Nov 15, 2013 - The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump... Comments

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Email Marketing Successes with Revenue Per Email Measurement

Oct 28, 2013 - Learn how to calculate revenue per email and use it at a cell level to determine winners in your testing process. Columnist Jeanne Jennings shares success... Comments

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Key Elements of a Realistic Attribution Model

Oct 8, 2013 - Use these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Comments

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The Importance of Data Trees

Sep 16, 2013 - When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Comments

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Conversion Rates and Cost-per-Conversion: Email Marketing Metrics That Matter

Aug 19, 2013 - Whether you're looking at house or third-party lists, conversion rates and cost-per-conversion are more important than opens and clicks. Comments

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15 Types of Email Marketing Tests You Should Be Doing

Aug 5, 2013 - How email marketers can go beyond just testing subject lines and look at other elements that might improve response. Comments

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