RECENT ARTICLES BY JEANNE JENNINGS

email-data-marketing

Just Add Data to Boost Your Email and Digital Marketing Performance

May 11, 2015 - Using smart data in your email marketing efforts can help boost the performance of your campaigns. Comments

shoppingcart

Cart Abandonment: 3 Disturbing Industry Statistics + 7 Tips for Successful Cart Reminders

Apr 13, 2015 - Cart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Comments

strategy

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments

marketing-magic

Creating the Perfect Email/Digital Marketing Program for Your Organization

Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

work-smarter-not-harder

Strategic Resends: Working Smarter, Not Harder

Mar 2, 2015 - Resending similar emails throughout a campaign could allow you to cut down on the work required and increase your return on investment. Comments

email-newsletter

Email Newsletters Done Right: Tips From The Skimm

Feb 16, 2015 - Sending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Comments

opt-in-email

Double Opt-In: Then, Now, and When It’s a Best Practice

Feb 6, 2015 - What's the argument for using a double opt-in email marketing campaign as opposed to a single opt-in one? Read on to find out. Comments

ice-hockey

Hockey, Email, and Content: Turning Prospects and Customers Into Fans

Jan 19, 2015 - It's not enough to just send interesting email marketing materials anymore. You must make an effort to wow your consumers with your content. Comments

email-marketing2

Is Living Social Overly Dependent on Email?

Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because... Comments

cyber-monday-mouse

Cyber Monday Review: High-Frequency Programs From EssentialApparel.com and Keep

Dec 8, 2014 - A look at how two brands managed their high-frequency Cyber Monday email campaigns. What do you think of their strategies? Comments

tj-maxx-landing-page-1

Launching a New Email Product to Your Existing List: A TJ Maxx Case Study

Nov 24, 2014 - TJ Maxx's latest email campaign is a great example of how to entice existing subscribers to sign up for a new email program. Comments

shutterstock-105905384

Relationships, Conversations, Listening, and Email Marketing

Nov 10, 2014 - Email newsletters can be a great way to connect with prospects and customers and maintain relationships with them. What are the best ways to do this? Comments

metrics-that-matter

Two Critical But Often Overlooked Email Marketing Metrics

Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics... Comments

email-growth-profit

11 Simple Changes That Would Improve This Email: Gentle Critique

Oct 13, 2014 - This small business is attempting email marketing, but it has a lot of room for improvement. Can you apply any of these tips to your strategy? Comments

emailcampaign

Email Newsletters: Work Smarter, Not Harder

Sep 15, 2014 - Email newsletters are a great way to get your content marketing efforts out to the public. Here are three tips for cutting down the time it takes to... Comments

email-bomb

Do Not Reply to This Email

Sep 1, 2014 - A few tips for alerting readers in a friendly, rather than militant, way that you don't monitor certain email addresses. Comments

emailcampaign

The Best and Worst Words to Use in Subject Lines – New Research

Aug 18, 2014 - This guest post from Abigail Boswell provides new research on subject lines, courtesy of Touchstone, a new tool from Alchemy Worx. Comments

emailcampaign

Email Benchmarks: Highest Open Rate in Years – Again! But All Is Not Rosy...

Aug 4, 2014 - While 2014 saw the highest average email open rates in several years, the year also saw historic lows for both click-through rates and click-to-open... Comments

email-testing

Inactive Email Addresses: To Mail, Not to Mail…or Something Else?

Jul 21, 2014 - If handled correctly, "inactives" still have the potential to convert and produce revenue. How can marketers best reconnect with these inactive email... Comments

emailcampaign

A Half-Dozen Email Marketing Influencers You Should Be Reading

Jul 7, 2014 - As an email marketer, it's important to stay up to date with the latest in the industry. These six influencers can help you do just that. Comments

email-marketing2

2 Industry Organizations Every Email Marketer Should Join

Jun 23, 2014 - A look at two organizations that will help email marketers stay connected and involved in the email marketing community. Comments

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