Marketing News & Expert Advice
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Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile.
RECENT ARTICLES BY JACK AARONSON
Rapid Development for Mobile Apps
Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of... Comments
Usability vs. Design
Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments
Multi-Channel Inventory and Customer Loyalty
Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure... Comments
Don't Shoot Yourself in the Foot
Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments
What Does Personalization Mean in 2013?
Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments
Beta Tests: Too Late for a Redesign?
Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments
Small Town Businesses Meet Global Competition
Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments
How Marketers Can Use Lenticular Printing in Ad Campaigns
May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments
How Ajax Saved Us Money During Scope Creep
Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads... Comments
Interactive Wireframing Comes of Age
Mar 29, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save... Comments
Google Glass and the Future of Customer Service and Usability Testing
Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments
Caching in on Internet Memes
Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments
Putting the 'Person' Back Into 'Personalization'
Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments
2013: The Year of Reinvention
Jan 4, 2013 - If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013. Comments
Starting Anew in 2013: Learning From the Mayans
Dec 21, 2012 - Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons... Comments
Why Vendors Need Better Targeted Marketing
Dec 7, 2012 - When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Comments
Adding the Wow Factor
Nov 9, 2012 - If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the status... Comments
The ROI of Employees Is Just As Important
Oct 26, 2012 - Are you stopping your own growth by preventing your staff from living up to their potential within your company? Comments
Do You Roku?
Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments
Exceeding/Managing Expectations When You're on Top
Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments
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November 4-7, 2013
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
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October 15, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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