Jack Aaronson

Jack Aaronson


The Aaronson Group

Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile.




Upgradeability, Extensibility, and the Re-Sale Market

Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility... Comments


The Isolation of Social Media

Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to... Comments


It’s OK for the Old Dinosaurs to Die

Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually... Comments


3 Digital Marketing Trends to Watch Out For in 2014

Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments


Google Glass: Half Empty or Half Full?

Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing... Comments


Interactive Wireframing Comes of Age

Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save... Comments


Proactive vs. Reactive Customer Service

Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations... Comments


Boost the ROI of Tech Product Demos with 'Wow' Factor

Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos... Comments


Rapid Development for Mobile Apps

Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of... Comments


Usability vs. Design

Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments


Multi-Channel Inventory and Customer Loyalty

Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure... Comments


Don't Shoot Yourself in the Foot

Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments


What Does Personalization Mean in 2013?

Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments


Beta Tests: Too Late for a Redesign?

Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments


Small Town Businesses Meet Global Competition

Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments


Vine and You

May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments


How Marketers Can Use Lenticular Printing in Ad Campaigns

May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments


How Ajax Saved Us Money During Scope Creep

Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads... Comments


Google Glass and the Future of Customer Service and Usability Testing

Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments


Caching in on Internet Memes

Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments


Putting the 'Person' Back Into 'Personalization'

Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

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