RECENT ARTICLES BY JACK AARONSON

certified-pre-owned

Upgradeability, Extensibility, and the Re-Sale Market

Apr 25, 2014 - It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility... Comments

shutterstock-120646564

The Isolation of Social Media

Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to... Comments

tv-static

It’s OK for the Old Dinosaurs to Die

Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually... Comments

2013-to-2014-year-in-review

3 Digital Marketing Trends to Watch Out For in 2014

Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

shutterstock-140433580

Google Glass: Half Empty or Half Full?

Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing... Comments

pop-app

Interactive Wireframing Comes of Age

Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save... Comments

shutterstock-138601847

Proactive vs. Reactive Customer Service

Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations... Comments

will-it-blend-demo-video

Boost the ROI of Tech Product Demos with 'Wow' Factor

Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos... Comments

mobilemarketing

Rapid Development for Mobile Apps

Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of... Comments

web-design

Usability vs. Design

Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

customers

Multi-Channel Inventory and Customer Loyalty

Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure... Comments

bad-email

Don't Shoot Yourself in the Foot

Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

personalization

What Does Personalization Mean in 2013?

Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

testing

Beta Tests: Too Late for a Redesign?

Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments

mom-n-pop

Small Town Businesses Meet Global Competition

Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments

vine

Vine and You

May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

digital-advertising

How Marketers Can Use Lenticular Printing in Ad Campaigns

May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments

counting-money

How Ajax Saved Us Money During Scope Creep

Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads... Comments

google-glass

Google Glass and the Future of Customer Service and Usability Testing

Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

marco-rubio-meme

Caching in on Internet Memes

Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

personalization

Putting the 'Person' Back Into 'Personalization'

Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Executive Assistant
      Executive Assistant (Agora Inc. ) - BaltimoreAgora Inc., an international publishing company, located in the Mt. Vernon district of Baltimore, MD...
    • Paid Search Specialist
      Paid Search Specialist (Boathouse, Inc.) - Waltham  Boathouse is looking for a Paid Search Specialist to work as a part of the Digital Acquisition...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New YorkJOB TITLE:     Paid Search / Search Engine Marketing...