RECENT ARTICLES BY JACK AARONSON

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The Isolation of Social Media

Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to... Comments

tv-static

It’s OK for the Old Dinosaurs to Die

Feb 28, 2014 - If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually... Comments

2013-to-2014-year-in-review

3 Digital Marketing Trends to Watch Out For in 2014

Jan 3, 2014 - With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Comments

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Google Glass: Half Empty or Half Full?

Dec 6, 2013 - Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing... Comments

pop-app

Interactive Wireframing Comes of Age

Nov 21, 2013 - If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save... Comments

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Proactive vs. Reactive Customer Service

Nov 8, 2013 - Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations... Comments

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Boost the ROI of Tech Product Demos with 'Wow' Factor

Oct 25, 2013 - Do your technology product demos answer the needs of your prospects, or leave them looking for a quick exit? Learn how to add WOW factor to your demos... Comments

mobilemarketing

Rapid Development for Mobile Apps

Sep 13, 2013 - Maintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of... Comments

web-design

Usability vs. Design

Aug 16, 2013 - Both good design and an eye toward usability are necessary for a design to work. Comments

customers

Multi-Channel Inventory and Customer Loyalty

Aug 2, 2013 - If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure... Comments

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Don't Shoot Yourself in the Foot

Jul 19, 2013 - If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution? Comments

personalization

What Does Personalization Mean in 2013?

Jul 5, 2013 - Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action. Comments

testing

Beta Tests: Too Late for a Redesign?

Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments

mom-n-pop

Small Town Businesses Meet Global Competition

Jun 7, 2013 - How can mom-and-pop shops compete against large companies that will always rank higher in Google search? Comments

vine

Vine and You

May 24, 2013 - Why businesses should really jump on the Vine bandwagon. Comments

digital-advertising

How Marketers Can Use Lenticular Printing in Ad Campaigns

May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments

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How Ajax Saved Us Money During Scope Creep

Apr 12, 2013 - While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads... Comments

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Google Glass and the Future of Customer Service and Usability Testing

Mar 1, 2013 - The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Comments

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Caching in on Internet Memes

Feb 15, 2013 - How can your brand cleverly insert itself into these new viral phenomena? Comments

personalization

Putting the 'Person' Back Into 'Personalization'

Feb 1, 2013 - Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Comments

mill-wheel

2013: The Year of Reinvention

Jan 4, 2013 - If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013. Comments

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