Mark Sakalosky

Mark Sakalosky

Mark Sakalosky is an associate at Howe Strategic, a business consulting firm working with early stage companies in technology sectors. Mark has more than nine years of marketing strategy, business development and product development experience in both online and offline environments. He has delivered successful results for companies ranging from Fortune 500 firms to start-ups operating in the retail, telecommunications, media and technology industries. Although he earned an MBA in marketing strategy from The College of William & Mary, he remains a devoted Spider from his undergrad days at the University of Richmond.

RECENT ARTICLES BY MARK SAKALOSKY

Score One for Personal Privacy

Jan 20, 2004 - Does the RIAA have anything left to lose? Comments

The Office Pool: 2004 Edition

Dec 23, 2003 - Test your prognostication skills on 10 hot topics. Comments

Negative Data: The Blame Game

Dec 9, 2003 - Viewership among males 18 to 34 is dropping? There must be a problem with the sample data. Comments

Everyday Metrics

Nov 25, 2003 - How can marketers gauge success on a daily basis? Comments

Death and Taxes

Nov 11, 2003 - Will the government tax the Internet to death? Comments

The Emperor's New Broadcast Season

Oct 28, 2003 - Where have all the viewers gone? Comments

Pay Me Now, Pay Me Later

Oct 14, 2003 - Would you bid in an auction-style market for the right to e-mail your target audience? Comments

Mistakes Happen

Sep 30, 2003 - Your personal, private information will never be released to a third party for any reason. Unless, of course, it is. Comments

The Golden Rule, Updated

Sep 16, 2003 - Gator, WhenU and the implications of the latest legal decision. Comments

The Internet and the Right to Privacy

Sep 2, 2003 - Pending privacy decisions will affect everyone, personally and professionally. Comments

Price Discriminination

Aug 19, 2003 - You can -- does that mean you should? Price discrimination, privacy and policies assume a new dimension online. Comments

Mark's Secret Match Habit

Aug 5, 2003 - Don't tell Mark's wife, but he's been spending quite a bit of time on Match.com. Comments

Behind the Privacy Policy Veil

Jul 22, 2003 - Does that privacy policy protect you? Well, try reading it. Comments

Users, Usability, Usefulness

Jul 8, 2003 - Ask before you spend. Even small companies reap big benefits from usability studies. Comments

Exposing the Emperor

Jun 24, 2003 - How long will it take before media buyers begin to abandon broadcast networks? Comments

You Do Not Have the Right to Remain Silent

Jun 10, 2003 - Personal data may be used against your customers in a court of law. Comments

Law, Order, and Spam

May 27, 2003 - Making a federal case out of the problem. Comments

Spam Economics: Who’s the Real Sucker?

May 13, 2003 - Prosper online with a .00036 percent conversion rate. Comments

Will the Real Luddite Please Stand Up?

Apr 29, 2003 - Educated, mid-30s, urban white male. And no e-mail address. Comments

Light at the Bottom of the Data Rat Hole?

Apr 15, 2003 - BI software: What is it, and will it solve your data woes? Comments

Merchants of Death?

Apr 1, 2003 - Marketing in wartime: Most marketers are responding with extreme caution. But some online properties seem to be exploiting the war for profit. Comments

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