Edward Grossman

Edward Grossman

Formerly vice president of Web operations for Jupitermedia's internet.com network (ClickZ's parent), Edward Grossman was responsible for newsletter operations and unflappably oversaw the production and distribution of over 200 e-newsletters. He's been an online editor, producer and developer since 1995 on sites including internet.com, WebDeveloper.com, JavaScript.com and Gif.com. Edward's articles on newsletter publishing, Web development and the Internet industry have appeared online and off. Currently he's EVP of Digital Media at CMP Medica.

RECENT ARTICLES BY EDWARD GROSSMAN

Brightmail Steps Up Fight Against Spam With Version 5.0 Release

Jul 25, 2003 - Brightmail this week released the fifth generation of its popular Brightmail Anti-Spam software. Comments

Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success

Mar 21, 2003 - What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Comments

Shopping for an E-Mail Vendor: Part 1

Feb 21, 2003 - What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Comments

Bounced E-Mail? Deal With It!

Jan 17, 2003 - You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Comments

The Myth of Multipart

Dec 20, 2002 - Think multipart messaging gives you the best of both worlds? Think again. Comments

Screen Scrape Diaries, Part 2

Nov 15, 2002 - They took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Comments

Opt-This, Opt-That: Putting Permission to Rest

Oct 18, 2002 - The levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Comments

Screen Scrape Diaries, Part 1

Sep 20, 2002 - How spammers seed your lists -- and what you can do about it. Comments

How Open Rate Really Works

Aug 16, 2002 - What counts? What doesn’t? What are the six pitfalls in measuring the open rate of your emails? Comments

Real-World Email Client Usage: The Hard Data

Jul 19, 2002 - What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey... Comments

Spam Insanity: The New Normal?

Jun 21, 2002 - Not yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Comments

Don’t Annoy Subscribers -- Until They Ask You To

May 17, 2002 - Best Practices vs. Screw the Rules: I’ll listen to my subscribers. Comments

Effectively Managing Subscribers -- by Accident

Apr 19, 2002 - It's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing... Comments

Bounced Email? Deal With It!

Mar 22, 2002 - You hit the ’send’ button, and your campaign comes back marked ’return to sender.’ Why email bounces -- and what to do about it. Comments

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