Brian Morrissey

RECENT ARTICLES BY BRIAN MORRISSEY

Microsoft Goes After 'Typosquatters'

Aug 23, 2006 - Redmond launches a legal offensive against those it says are infringing on its brands and trademarks. Comments

DoubleClick Buffs Up DARTmail

Oct 14, 2003 - New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Comments

4As, ANA Team With DMA for E-mail Guidelines

Oct 14, 2003 - The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Comments

Study: Consumers Get Spam Savvy

Oct 13, 2003 - UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Comments

AOL Launches 9.0 Online Ad Push

Oct 13, 2003 - UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Comments

Consumers Get Spam Savvy

Oct 13, 2003 - Consumers have become adept at sorting wanted e-mail from unwanted spam. Comments

Missouri Files First Spam Suits

Oct 10, 2003 - The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Comments

Google Rolls Out Keyword Conversion Tool

Oct 9, 2003 - The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Comments

AIM Releases Long-Awaited E-Mail Best Practices

Oct 9, 2003 - UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Comments

Search and Ads Drive Blockbuster Yahoo! Earnings

Oct 8, 2003 - Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Comments

SportsLine.com, AOL Alter Deal

Oct 8, 2003 - The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Comments

AOL Buffs Up Search With Help From Google

Oct 7, 2003 - The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Comments

MSN Drops LookSmart

Oct 6, 2003 - UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Comments

NetCreations Creates Survey Arm

Oct 6, 2003 - Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Comments

AOL Black Focus: More Audience Segments

Oct 3, 2003 - An expanded African-American section to better target the audience. Comments

Google to Expand Keyword Matching

Oct 3, 2003 - The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Comments

LookSmart Enters Paid Listings Fray

Oct 2, 2003 - The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Comments

NY AG Raps Yahoo! for Marketing Practices

Oct 1, 2003 - The settlement calls for Yahoo! to tighten up its telemarketing policy. Comments

Yahoo! Pushes Small-Biz Online Marketing

Oct 1, 2003 - The portal wants small businesses to try online marketing, even if it means their using a rival offering. Comments

Google Gets Personal

Oct 1, 2003 - The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Comments

Lycos Goes Contextual with Google

Sep 30, 2003 - The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Comments

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