Brian Morrissey

RECENT ARTICLES BY BRIAN MORRISSEY

Microsoft Goes After 'Typosquatters'

Aug 23, 2006 - Redmond launches a legal offensive against those it says are infringing on its brands and trademarks. Comments

DoubleClick Buffs Up DARTmail

Oct 14, 2003 - New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Comments

4As, ANA Team With DMA for E-mail Guidelines

Oct 14, 2003 - The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Comments

AOL Launches 9.0 Online Ad Push

Oct 13, 2003 - UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Comments

Consumers Get Spam Savvy

Oct 13, 2003 - Consumers have become adept at sorting wanted e-mail from unwanted spam. Comments

Study: Consumers Get Spam Savvy

Oct 13, 2003 - UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Comments

Missouri Files First Spam Suits

Oct 10, 2003 - The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Comments

Google Rolls Out Keyword Conversion Tool

Oct 9, 2003 - The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Comments

AIM Releases Long-Awaited E-Mail Best Practices

Oct 9, 2003 - UPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Comments

Search and Ads Drive Blockbuster Yahoo! Earnings

Oct 8, 2003 - Revenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Comments

SportsLine.com, AOL Alter Deal

Oct 8, 2003 - The original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Comments

AOL Buffs Up Search With Help From Google

Oct 7, 2003 - The two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Comments

MSN Drops LookSmart

Oct 6, 2003 - UPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Comments

NetCreations Creates Survey Arm

Oct 6, 2003 - Under threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Comments

Google to Expand Keyword Matching

Oct 3, 2003 - The move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Comments

AOL Black Focus: More Audience Segments

Oct 3, 2003 - An expanded African-American section to better target the audience. Comments

LookSmart Enters Paid Listings Fray

Oct 2, 2003 - The paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Comments

Google Gets Personal

Oct 1, 2003 - The search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Comments

Yahoo! Pushes Small-Biz Online Marketing

Oct 1, 2003 - The portal wants small businesses to try online marketing, even if it means their using a rival offering. Comments

NY AG Raps Yahoo! for Marketing Practices

Oct 1, 2003 - The settlement calls for Yahoo! to tighten up its telemarketing policy. Comments

Lycos Goes Contextual with Google

Sep 30, 2003 - The portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Comments

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