Melaney Smith

Melaney Smith

Melaney Smith is a freelance marketer with more than ten years of experience in marketing, finance, and data mining. She evangelizes the need for businesses to mine their data and make it easily accessible for decision makers. She specializes in helping businesses utilize customer, transaction, and other data to improve or create sales and marketing programs.

RECENT ARTICLES BY MELANEY SMITH

How to Calculate Lifetime Customer Value

Jun 1, 2004 - Yes, you can calculate lifetime customer value! These no-more-excuses tips make the process as painless as possible. Comments

What Should You Spend to Acquire a Customer?

May 18, 2004 - What are your options when no financial data are unavailable, time's scarce, and top-level support is nonexistent? Comments

Customers: Not What, But Why

May 4, 2004 - What's good for Joe isn't necessarily good for Jim. Optimizing e-mail campaigns entails optimizing customer knowledge. Comments

Where Marketers Go for Information, Part 4: Free Resources

Apr 20, 2004 - Where to go for ideas, data, and advice. Last in a series. Comments

Where Marketers Go for Information, Part 3: Free Resources

Apr 6, 2004 - Where to go for ideas, data, and advice. Part three in a series. Comments

Where Marketers Go for Information, Part 2: Free Resources

Mar 23, 2004 - Where to go for idea, data, and advice. Part two in a series. Comments

Where Marketers Go for Information, Part 1: Free Resources

Mar 9, 2004 - Where to go for ideas, data, and advice. Part one in a series. Comments

What's Customer Data Good For?

Feb 24, 2004 - Don't run your business by blindly following others' advice. Comments

Using Data for the Long Term

Feb 10, 2004 - More than a day-to-day scorecard, your data plays an essential role in strategic business evolution. Comments

Go With the Flow

Jan 27, 2004 - Zero budget. Tight schedule. Stunning success (a true story.) Comments

Bumps in the Sales Road, Part 3

Jan 13, 2004 - Customers are hitting bumps along the online purchasing path. How to smooth the road. Last of a series. Comments

Who Are Your Best Customers?

Jan 8, 2004 - Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitability... Comments

Bumps in the Sales Road, Part 2

Dec 30, 2003 - Customers are hitting bumps along the online purchasing path. How to smooth the road. Part two of a series. Comments

Bumps in the Sales Road, Part 1

Dec 16, 2003 - Customers are hitting bumps along the online purchasing path. How to smooth the road. Comments

Are You Ready for the Holidays?

Dec 2, 2003 - Determine cause and effect of your site's holiday revenues. Comments

The Take-a-Customer-to-Lunch Challenge

Nov 18, 2003 - A generation of marketers out there has never met a single customer face to face. The dare: Connect beyond the data points. Comments

More Data Than Budget, Part 2

Nov 4, 2003 - Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Comments

More Data Than Budget, Part 1

Oct 21, 2003 - Little to no budget? Creative ways the impecunious marketer can get a handle on information and analytics. Comments

Get to Know Your Customers Individually

Aug 26, 2003 - Numbers are great, but real insight can be gained from seemingly nebulous survey data. Comments

Choosing Your Perfect Software Match, Part 3

Aug 12, 2003 - If you could have any analytics software in the world, what would it be? Part three of a three-part conversation. Comments

Choosing Your Perfect Software Match, Part 2

Jul 29, 2003 - If you could have any analytics software in the world, what would it be? Part two of a three-part conversation. Comments

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